Marley Spoon (ASX:MMM) rival set to list on the ASX

The Youfoodz Holdings ready-to-eat meal brand is expected to list on the ASX in the second week of December. We take a closer look.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Youfoodz Holdings Limited (ASX: YFZ) ready-to-eat meal brand is expected to list on the ASX in the second week of December. The company's initial public offering (IPO) is currently underway, with Youfoodz looking to raise $70 million at $1.50 per share.

What does Youfoodz do?

Founded in 2015, the Brisbane-based company makes and sells fresh, pre-prepared meals and healthy snacks and drinks that are delivered to customers' doors. In addition, the business begun selling grocery essentials and fruit and vegetable boxes for home delivery amid high demand during the COVID-19 pandemic.

Growth goals

In the Youfoodz investment prospectus, chief marketing officer Simon Jarvis highlights the company's plan to double the size of its business.

Jarvis himself spent 10 years in the agency space before working as a business-to-consumer marketer with Telstra Corporation Ltd (ASX: TLS), TAB New Zealand and TheScore Inc. Youfoodz points to Jarvis' extensive cross-border marketing experiences as a tool to ensure the company can rapidly drive new customer acquisition, retain existing customers more effectively and maximise returns on marketing investment.

In the prospectus, the company outlined it is focused on executing five key growth initiatives:

  • capturing underlying market and category growth
  • growing segment market share and Average Order Value through new offerings
  • customer retention with a subscription model and loyalty program
  • manufacturing automation and other efficiencies from a new purpose-built manufacturing facility
  • selectively targeting new geographies.

Youfoodz is also working to understand customer segments through data-driven customer relationship management communications.

In a recent interview, Jarvis highlighted that Youfoodz has an audience profile that skews 70% female and around 25 years of age who are single or live with a partner, adding "[b]ecause our product is about convenience, time saving and healthy meals made easy, it tends to appeal to… people commuting to work with less time to cook and prepare meals." 

He commented that data shows that 4.9 million of Australia's 14.8 million main grocery buyers fit into this time-poor category.

Details of the offer

According to Youfoodz management, the IPO proceeds will be used for the following purposes:

  • 21% to help fund new manufacturing facilities
  • 35% for general corporate purposes
  • 36% for repaying shareholder loan to a major shareholder RGT Capital (which provided debt financing of $25 million, pre-IPO).

Youfoodz shares are expected to start trading on 8 December.

Should you invest $1,000 in Amazon right now?

Before you buy Amazon shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Amazon wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 30 April 2025

Motley Fool contributor Miles Wu has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

The letters ETF with a man pointing at it.
Share Market News

3 fantastic ASX ETFs to buy with $1,000

These funds could be worth considering if you have money to invest in the share market.

Read more »

Businessman smiles with arms outstretched after receiving good news.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a wonderful Wednesday session for investors today.

Read more »

Two male ASX 200 analysts stand in an office looking at various computer screens showing share prices.
Broker Notes

Macquarie tips 20% upside for this ASX 200 industrials stock

Let's see what the broker is saying about this stock following an update.

Read more »

A man with a wide, eager smile on his face holds up three fingers.
Gold

3 reasons this ASX 200 gold mining giant could soar higher into 2026

A leading expert forecasts more outperformance from this surging ASX 200 gold stock.

Read more »

A young woman lifts her red glasses with one hand as she takes a closer look at news about interest rates rising and one expert's surprising recommendation as to which ASX shares to buy
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A man in a suit smiles at the yellow piggy bank he holds in his hand.
Bank Shares

CBA shares hit a new $176 record high. Too late to buy?

What can stop this bank now?

Read more »

A young man clasps his hand to his head with his eyes closed and a pained expression on his face as he clasps a laptop computer in front of him, seemingly learning of bad news or a poor investment.
Share Fallers

Why James Hardie, Mayne Pharma, Nufarm, and Resimac shares are falling today

These shares are having a tough time on hump day. But why?

Read more »

Person pointing at an increasing blue graph which represents a rising share price.
Share Gainers

Why Adriatic Metals, Catapult, Seek, and TechnologyOne shares are racing higher today

These shares are having a good time on hump day. But why?

Read more »