The Esports Mogul Ltd (ASX: ESH) share price is shooting higher today as the company announced "world class player experience" for its users on two popular mobile games.
Shares in the company have seen a strong couple of weeks with the Esports Mogul share price rising by 77% since the start of October. Today, the e-sport matchmaker's shares are trading higher again. The Esports Mogul share price shot up 9.52% to 2.3 cents in early trade and has since retreated, trading up 4.76% at 2.2 cents at the time of writing.
What Esports Mogul does
Esports Mogul is an ASX listed e-sports business that brings together players, game developers and tournament organisers. Its primary operations have traditionally been in Australia and Southeast Asia. However thanks to recent partnerships, the company is expanding into North America.
Mogul offers its clients an advanced e-sports tournament and matchmaking platform. Mogul.gg is the only platform with full automation for a range of major e-sports titles. The company generates revenue by partnering with brands and creating unique sponsorship-driven e-sports experiences for players at no cost to the end user.
Popular mobile games integrated
Esports Mogul announced today it had deeply integrated two of the world's "most popular" mobile e-sports titles into its online tournament platform.
The games – Clash Royale and Brawl Stars – are both free-to-play multiplayer games. Clash Royale was released in March 2016 and had amassed $1 billion in revenue in less than one year after release. Brawl Stars was released in December 2018.
Furthermore, Esports Mogul has been granted access to a set of application programming interfaces (APIs) that will improve player experience on its platform. These developments will aid streamers developing better content.
Commenting on the announcement, Esports Mogul CEO Michael Rubinelli said:
I'm very excited about the deep integration of Clash Royale and Brawl Stars into the mogul.gg platform. This serves as another proofpoint for us further demonstrating our level of customer obsession and player focus.
