Afterpay (ASX:APT) share price facing new competitive pressure

The Commonwealth Bank of Australia (ASX: CBA) is the latest to muscle in on Afterpay Ltd's (ASX: APT) turf. Should investors be worried?

| More on:
Zip share price man hitting digital screen saying buy now pay later

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Commonwealth Bank of Australia (ASX: CBA) is the latest to muscle in on the booming BNPL space that sent the Afterpay Ltd (ASX: APT) share price rocketing to the moon.

Australia's largest listed bank launched a zero-interest credit card that's aimed to win market share from Afterpay, reported News.com.au.

CBA's move comes a day after National Australia Bank Ltd. (ASX: NAB) issued a card with the same benefits.

Afterpay share price under pressure

The Afterpay share price slumped 2.9% to $73.42 during lunch time trade, although I don't think CBA's offering if really hurting sentiment.

The S&P/ASX 200 Index (Index:^AXJO) lost 0.7% of its value on weak overnight leads from Wall Street. The CBA share price and NAB share price have also lost more than 1% at the time of writing.

How big a threat is CBA and NAB?

The buy-now pay-later (BNPL) solutions from the big banks aren't likely to be as popular as Afterpay, in my view.

For one, the bank cards just lack the "cool" factor that is vital to younger spenders who are driving growth in BNPL.

The other issue is that CBA product attracts a monthly fee, according to the news report. Consumers have to pay $12 a month for a $1,000 limit, $18 a month for $2,000 and $22 per month for $3,000.

What this means is that you are in fact paying an annual "interest rate" of 14.4% if you fully utilised the $1,000 credit limit on the cheapest plan. The NAB solution also charges a monthly fee. So much for zero-interest!

High interest in zero-interest

The banks will argue the maintenance fee is not interest and that consumers can earn rebates at select merchants. The rebates could allow you to recoup the fee (and maybe more), but in my eyes this is an interest charge.

I am not an advocate for Afterpay, but it's worth noting that the fintech doesn't charge any fees unless you miss a payment. Afterpay makes money by charging the merchant, while I suspect the big banks collect payment from both consumers and merchants.

Bigger threat to Afterpay and friends

But there is a more sinister rival Afterpay and its peers like the Zip Co Ltd (ASX: Z1P) share price. This is Elon Musk's previous baby, PayPal, which revolutionised online peer-to-peer payments.

PayPal is very popular and is the dominant payment of choice for online shoppers. It already has the customers and networks to get its BNPL product off to a flying start.

The global market is certainly big enough for several large players to emerge, and Afterpay may cement itself in one of those spots.

But the real question is whether Afterpay can sustain its lofty market premium in the face of stiffening competition.  

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the 'five best ASX stocks' for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now...

See The 5 Stocks *Returns as of 30 April 2025

Brendon Lau owns shares of Commonwealth Bank of Australia and National Australia Bank Limited. Connect with me on Twitter @brenlau.

The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of ZIPCOLTD FPO. The Motley Fool Australia owns shares of AFTERPAY T FPO. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

The silhouettes of ten people holding hands with their arms raised against the sky, as the sun rises or sets in the background.
Share Gainers

Here are the top 10 ASX 200 shares today

ASX shares finished the trading week on a high this Friday.

Read more »

A businessman stacks building blocks.
Technology Shares

6% gain! What's up with Block shares today?

Block shares are up more than 34% since 2 May.

Read more »

Broker looking at the share price.
Broker Notes

Brokers name 3 ASX shares to buy today

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A young man punches the air in delight as he reacts to great news on his mobile phone.
Share Gainers

Why ARB, Block, Mayne Pharma, and Paladin Energy shares are charging higher today

These shares are having a strong finish to the week. But why?

Read more »

A woman puts her hands up as she smashes and breaks through a glass ceiling.
Share Gainers

How these 5 ASX 200 stocks are smashing the benchmark this week

These fives ASX 200 stocks have made some very happy shareholders this week. Here’s how.

Read more »

Bored man sitting at his desk with his laptop.
Share Fallers

Why Catalyst Metals, Duratec, Nufarm, and Rio Tinto shares are dropping today

These shares are ending the week in the red. But why?

Read more »

A smiling woman at a hardware shop selects paint colours from a wall display.
Broker Notes

After its strategy day, what does Macquarie think Wesfarmers shares are worth?

Let's see what the broker is saying about this blue chip.

Read more »

Buy, hold, and sell ratings written on signs on a wooden pole.
Technology Shares

After surging 13% yesterday, are TechnologyOne shares a buy, hold or sell according to Macquarie?

Valuations matter when investing, and Macquarie feels no different.

Read more »