What do you do after record share price gains?

Fuelled by stimulus and investors' renewed optimism the bull market charges on. But what do you do after reaping big share price gains?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Do you remember what you were doing 34 years ago?

I know that's a long time to think back. That is if you were even born then.

For me, though, August 1986 was a particularly memorable period. The end of the month saw me start my first year at the University of Michigan. It was an exciting time that ushered in new friends, new knowledge, and eventually new career paths.

Clearly there was a lot going on in my life that month. And as a 17-year-old uni student, I didn't have an extra dollar to my name to even contemplate investing in the share market. So I would have had no clue that the S&P 500 Index (INDEXSP: .INX) had just posted a stellar month of share price gains.

1986, in fact, was such a good August for the top 500 listed US shares that it took 34 years for another August to roll around which beat the S&P 500's performance that year.

Yes, I'm talking about last month, which saw the index gain 7.0%.

And it's not just tech sharess handing investors big share price gains. Indeed, the best performer on the S&P 500 in August was Royal Caribbean Cruises Ltd (NYSE: RCL), whose share price soared more than 41% for the month. Though even after that tremendous rally, Royal Caribbean's much-battered share price is still down almost 49% in 2020.

But you should still own tech shares

With that said, technology shares are still leading the charge in the blistering share market rebounds, both in the US and here in Australia.

The tech-heavy NASDAQ-100 Index (NASDAQ: NDX), for example, gained 11% in August. And it's up almost 73% from the March 23 low.

One of the better gauges for tech share price performance in Australia is the S&P ASX All Technology Index (ASX: XTX). The index tracks 50 of Australia's leading and emerging technology companies.

If you're not familiar with it, it only launched recently, on February 24.

No surprise then that the basket of 50 shares tanked over the following month. But in testament to the strength of the nascent Aussie tech sector, the All Technology index is up a whopping 107% from its March 23 low. And it gained 13% in August, compared to the 2.2% gain posted by the S&P/ASX 200 Index (ASX: XJO).

But these strong gains don't mean shares in general, and ASX tech shares in particular, can't run much higher.

Gareth James, an equity research strategist at Morningstar, points to low interest rates, which are likely to remain low for quite some time, as driving the momentum behind the tech share rally.

James says (as quoted by the Australian Financial Review):

Tech stocks have strong economic moats and won't be impacted by the downturn and some could even have an uptick in earnings outlook, but this isn't really about the earnings, it's about the multiples. Momentum is a strong, established phenomenon in stock markets and when a stock gets moving investors keep them moving in the same direction for a while.

What do you do after huge share price gains?

One of the biggest questions keeping investors up at night isn't whether to sell shares that have lost them money. It's whether to sell shares that have reaped huge gains.

Take e-commerce company Kogan.com Ltd (ASX: KGN). Kogan's share price leapt almost 25% in August. Year-to-date the share price is up 178%. Enough to turn a $10,000 investment in $27,800.

If you'd invested at the beginning of the year, do you take some profits? Maybe sell half just in case the share price pulls back from here?

Not according to the Motley Fool's own Andrew Legget, an analyst with Scott Phillip's investment service, Share Advisor. And Scott and Andrew were atop Kogan's potential fully 3 years ago.

Here's an excerpt from Andrew's update to Share Advisor members:

We first recommended this company (Kogan) in September 2017 at a price of $3.60. It was undoubtedly a long-term investment thesis focussed on the trend towards e-commerce. Six months later in March 2018 the price was just under $10 – a phenomenal return. If you got out here you would be up 172%. We continued to recommend members invest at this price. However, I'd be willing to bet that some looked at this price as an opportunity to get out. If they did sell, they soon probably would have felt justified as in November of that year, following a series of partial sell downs by the founder Ruslan Kogan, the share price was sitting as low as $2.65.

But Scott and Andrew didn't recommend selling Kogan shares. In fact, they've never downgraded Kogan since they first recommended it.

And at Kogan's current price of $20.93 per share, members who followed their advice will have nothing to complain about. Unless they're unhappy with a gain of 457%!

The lesson, Andrew writes:

[W]e never got carried away at its previous highs nor did we panic when the price soon collapsed. We simply asked ourselves a simple question; has there been anything that has changed our view on the future prospects of this business? The answer we came to was "no", so we did the only thing that made sense… nothing. Then we let time do its thing.

On a day where many ASX share prices are heading lower, we'll leave you with that. Don't get carried away when share prices go up and don't panic when they go down.

Let time do its thing.

Should you invest $1,000 in Allkem right now?

Before you buy Allkem shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Allkem wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 30 April 2025

Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of Kogan.com ltd. The Motley Fool Australia has recommended Kogan.com ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Person pretends to types on laptop drawn in sand.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a happy finish to the week for ASX shares this Friday.

Read more »

Three people in a corporate office pour over a tablet, ready to invest.
Broker Notes

Brokers name 3 ASX shares to buy today

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A mature age woman with a groovy short haircut and glasses, sits at her computer, pen in hand thinking about information she is seeing on the screen.
Share Market News

ASX shares in April: 8 key takeaways according to Macquarie

Here are eight key takeaways from April, according to a new note from the broker.

Read more »

Woman looking at a phone with stock market bars in the background.
Share Market News

Market outlook: Should I 'sell in May and go away'?

May is the time to sell... If you believe in fairytales.

Read more »

Five young people sit in a row having fun and interacting with their mobile phones.
Share Gainers

5 ASX All Ords stocks rocketing higher this week

Investors sent these five ASX All Ords stocks soaring this week. But why?

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why Block, Corporate Travel Management, Judo, and Zip shares are sinking today

These shares are missing out on the good times on Friday. But why?

Read more »

Overjoyed man celebrating success with yes gesture after getting some good news on mobile.
Share Gainers

Why Boss Energy, Capstone, Dimerix, and Platinum shares are storming higher today

These shares are having a good finish to the week. Let's find out why.

Read more »

A shocked man holding some documents in the living room.
Broker Notes

Macquarie's take on Judo Capital shares after suddenly falling 19% yesterday?

Judo Bank was the ASX's top-performing banking stock in 2024.

Read more »