To invest successfully after the coronavirus market crash, I'd take these 3 simple steps

I think that buying the strongest companies in unpopular sectors while they trade at low prices could help to maximise your returns after the market crash.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The recent coronavirus market crash may have caused some investors to become increasingly cautious when it comes to managing their portfolios. The pace of decline across numerous stocks may mean that less risky assets appear to be more appealing at the present time.

However, through buying dominant businesses in sectors that have uncertain futures while they offer wide margins of safety, you could generate high returns in the long run. This strategy may boost your financial prospects and enable you to maximise your returns as the world economy recovers.

Investing in unpopular sectors after a market crash

Investing in industries that are unpopular among other investors may seem to be a risky move after a market crash. After all, in many cases they face challenging near-term outlooks, with reduced demand for their products and services likely to negatively impact on their financial prospects.

However, buying stocks when their outlooks are challenging can be a means of obtaining attractive valuations. This may enhance your long-term return prospects, since the global economy is very likely to recover from its current difficulties to post positive growth. This could lead to rising stock prices across those industries that are currently unloved by investors.

Furthermore, with investors having priced in the risks facing many sectors, there could be opportunities to buy high-quality businesses while they offer attractive risk/reward ratios.

Buying dominant businesses

Investing in the strongest businesses within unpopular sectors could be a sound move in a market crash. It may reduce your overall risks, since your capital will be focused on those companies that have the best balance sheets and strongest market positions relative to their peers. They may be less likely to succumb to a period of weaker sales than their industry rivals.

Dominant businesses may also be in a position to capitalise on industry weakness through acquisitions while company valuations are low. This may increase their market share and allow them to generate higher profits in the long run, which could lead to them enjoying a rising stock price that boosts your portfolio's performance.

A margin of safety

Clearly, the future prospects for the world economy are highly uncertain at the present time. The stock market may have rebounded from its recent crash, but risks such as a second wave of coronavirus could persist over the coming months. This may cause investor sentiment to become highly volatile, which could lead to disappointing stock price returns over the near term.

As such, obtaining a wide margin of safety when buying stocks could be a logical move for all investors. It may help to limit your risks, and provide greater scope for capital growth in the long run.

Despite the recent market rebound, a number of companies continue to trade on valuations that are significantly below their historic averages. Therefore, there are numerous opportunities to buy undervalued stocks and hold them over the long run.

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the 'five best ASX stocks' for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now...

See The 5 Stocks *Returns as of 6 March 2025

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A happy young boy in a wheelchair holds his arms outstretched as another boy pushed him.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors were once again selling this Thursday...

Read more »

A woman is happy about the ideas she and her colleague are coming up with, and writing on post-it notes.
Opinions

2 great ASX shares to buy after the tariff sell-off

After heavy declines, I’m interested in these stocks.

Read more »

A view of competitors in a running event, some wearing number bibs, line up together on a starting line looking ahead as if to start a race.
Share Market News

New investor? How the ASX 200 heavy hitters started the year

With more than 2,000 stocks to choose from, it can be helpful for new investors to understand the different sectors…

Read more »

A young woman holds her hand to her mouth in surprise as she reads something on her laptop.
Broker Notes

Why this top Australian stock could rise 30% in 12 months

Bell Potter thinks this stock is dirt cheap at current levels.

Read more »

A bored woman looking at her computer, it's bad news.
Mergers & Acquisitions

Which ASX stock is crashing 26% on a major takeover blow?

This stock is having a very tough time on Thursday after being dealt a big blow.

Read more »

Ecstatic woman looking at her phone outside with her fist pumped.
Share Gainers

Why Austal, Boss Energy, Capricorn Metals, and Ora Banda shares are charging higher today

These shares are having a decent session on Thursday. But why?

Read more »

A young woman holds an open book over her head with a round mouthed expression as if to say oops as she looks at her computer screen in a home office setting with a plant on the desk and shelves of books in the background.
Share Fallers

Why Bapcor, Fletcher Building, Inghams, and Yancoal shares are falling today

These shares are having a tough time on Thursday. But why?

Read more »

Woman looking at a phone with stock market bars in the background.
Opinions

4 reasons not to panic-sell ASX shares over the tariff trade war

We don’t need to sell just because share prices are going down.

Read more »