The S&P/ASX 200 Index (ASX: XJO) is home to 200 of the biggest and brightest companies that Australia has to offer.
But with so many options to choose from, it can be hard to decide which ones to buy. In order to narrow things down, I have picked out three top ASX 200 shares that I believe might appeal to certain investors.
They are as follows:
Appen Ltd (ASX: APX)
If you're a growth investor, then you might want to consider an investment in Appen. It is a tech company that prepares the data to go into artificial intelligence (AI) and machine learning models. This is a vital part of the process in creating successful models and is likely to mean that its services remain in demand for many years to come. Especially given how important these models are becoming for businesses and the high level of investment being made in them. Overall, I expect this strong demand to underpin above-average earnings growth for many years to come.
Coles Group Ltd (ASX: COL)
Income investors that are on the lookout for dividend shares might want to consider this supermarket operator. I believe Coles is well-placed to deliver solid earnings growth over the next decade thanks to its refreshed strategy, defensive business, and expansion opportunities. And with the company planning to pay out upwards of 90% of its earnings to shareholders, I feel this bodes well for its dividends in the future. At present I estimate that its shares offer a fully franked 3.9% FY 2021 dividend.
Telstra Corporation Ltd (ASX: TLS)
Finally, I think that Telstra would be a good option for value investors. At present the telco giant's shares are changing hands for an estimated 19x full year earnings. I think this is great value given its increasingly positive outlook. After several very tough years, I believe a return to growth is on the cards in the coming years. This is thanks to rational competition, the easing of the NBN headwind, its material cost reductions, and the arrival of 5G internet. In addition to this, I'm confident its dividend cuts are over and that 16 cents per share will be sustainable from its cash flows for the foreseeable future.