1 reason why I'd buy bargain shares today

Buying undervalued businesses following the recent market crash could allow you to benefit from a long-term stock market recovery in my opinion.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The recent stock market crash means that many high-quality businesses are now trading on attractive valuations. Although they could experience further challenges in the short run from threats such as geopolitical uncertainty concerning the United States and China, over the long run they offer recovery potential.

With the stock market having always recorded higher highs following its past bear markets, now could be the right time to buy a diverse range of companies and hold them for the long run.

Recovery potential

The stock market's track record of recovery is extremely strong, and is the key reason why now could be the right time to buy bargain shares.

Certainly, it has experienced major declines such as that recorded in the recent market crash. However, it has always been able to post new record highs in the months or years following its declines.

For example, major indexes such as the FTSE 100 lost more than half their value during the global financial crisis. Yet they were able to recover to record levels in the decade-long bull market that took place as the world economy gradually recovered from the challenges it experienced in 2008/09.

Although the global economy looks set to experience a significant slowdown in its growth rate in the short run, the stock market is likely to post high returns in the coming years as investor sentiment gradually improves. Therefore, investors who are able to invest now while many companies trade on low valuations could maximise their returns as the economy, and stock market, experience improving growth rates in the coming years.

Risk management

Of course, the stock market is unlikely to grow in a smooth and uneventful fashion. Past recoveries have shown that volatility can be high while risks remain on the horizon. For example, over the coming months, a second wave of coronavirus cases could hurt investor sentiment and cause stock prices to come under pressure.

As such, it is crucial that investors manage risks through strategies such as diversification and purchasing companies with sound finances.

Diversifying across a range of industries and geographies may limit your exposure to companies that experience challenging trading conditions, as some sectors and regions may be less affected by the likely economic slowdown than others. And, by purchasing companies with sound balance sheets, it may be possible to increase your exposure to those businesses that are most likely to survive difficult operating conditions.

Starting today

Although it may require a significant amount of self-discipline to buy bargain shares after a market crash, doing so could boost your long-term return prospects. The stock market has an excellent track record of rebounding from its various bear markets. It is very likely to do likewise after its recent market crash, which could make today the ideal time to buy a range of solid businesses to hold for the long run.  

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Cheap Shares

Smiling couple looking at a phone at a bargain opportunity.
Cheap Shares

3 ASX 200 shares too cheap to ignore after sell-offs

Big share price declines don’t always mean the story is broken.

Read more »

Two people jump and high five above a city skyline.
Cheap Shares

2 top ASX shares down over 50% to buy now

You might want to consider catching these shares before they rebound.

Read more »

A young woman lifts her red glasses with one hand as she takes a closer look at news.
Cheap Shares

Down 30%! 3 ASX shares I'd buy now

These beaten-down ASX shares are down heavily, but their long-term growth stories still look intact to me.

Read more »

Two ASX shares investors fighting each other to grab gold treasure.
Cheap Shares

Are Jumbo Interactive shares, now at a multi-year low, a once-in-a-generation buying opportunity?

The share price looks broken. The business may be a different story.

Read more »

A couple sits on a sofa, each clutching their heads in horror and disbelief, while looking at a laptop screen.
Cheap Shares

5 oversold ASX shares to buy before the end of April

Not every sell-off creates opportunity, but these ASX shares could be exceptions.

Read more »

Red buy button on an Apple keyboard with a finger on it.
Cheap Shares

2 ASX shares highly recommended to buy: Experts

Investment analysts are excited about the potential of these businesses…

Read more »

Buy now written on a red key with a shopping trolley on an Apple keyboard.
Cheap Shares

2 high-quality ASX stocks to buy and hold long term

It has been a wild ride, but neither ASX stock has lost its edge.

Read more »

Smiling couple sitting on a couch with laptops fist pump each other.
Cheap Shares

Buy and forget? 2 top ASX shares built for the long term

Experts are upbeat and see upside of up to 65%.

Read more »