If you're looking to take advantage of the recent market crash to make your first investment, then you're in luck.
A lot of quality shares have fallen heavily because of the bear market and are now trading at a fraction of what investors were happy to pay just over a month ago.
If you just have $500 to invest, then I would suggest you think long-term. This is because brokerage costs (usually ~$10 a trade) will eat into your profits if you are constantly buying and selling shares.
But which shares should you buy? I think these 3 ASX shares would be great long-term options for investors:
CSL Limited (ASX: CSL)
I believe that this biotherapeutics company is the highest quality company that Australia has to offer. And due to the strong long-term growth potential of its CSL Behring and Seqirus businesses, I feel it would be a fantastic buy and hold option for investors. CSL Behring is the global leader in plasma therapies and Seqirus is the second biggest influenza vaccines company globally. Both businesses have been growing strongly in recent years and look well-placed to continue this trend for some time to come. This is thanks to increasing demand for immunoglobulins, the quality of its products, and their burgeoning development pipelines.
NEXTDC Ltd (ASX: NXT)
Another option to consider buying is NEXTDC. It is an innovative Data Centre-as-a-Service provider with centres in key strategic locations across Australia. NEXTDC is focused on building the infrastructure platform for the digital economy. This will see it deliver the critical power, security and connectivity for global cloud computing providers, enterprise, and the government. Due to the cloud computing boom, I expect demand for NEXTDC's solutions and connectivity services to increase materially over the next decade.
Xero Limited (ASX: XRO)
A final option to consider buying is Xero. It is a leading cloud-based business and accounting software provider. I think it could be a great buy and hold investment option due to the quality of its product and the continued shift to online accounting. During the first half of FY 2020, Xero reached a record 2.057 million subscribers. Whilst this is a very large number, it is still only scratching at the surface of its global market opportunity. According to management, less than 20% of the global SME market are using cloud-based accounting software. I believe this gives it a massive runway for growth.