Super Retail share price climbs higher on COVID-19 trading update

The Super Retail Group (ASX: SUL) share price is edging higher today as the retailer provided a trading update and cancelled its interim dividend.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price is edging higher today as the company released an announcement this morning informing the market that it has cancelled its interim dividend.

The company also provided the market with an extended outlook on its operations and elaborated on the impact of the COVID-19 pandemic.

Why is Super Retail cancelling its interim dividend?

The management board at Super Retail have decided to cancel the company's FY20 interim dividend, citing the uncertain duration of the COVID-19 pandemic and its potential impact on trading. Super Retail announced an interim dividend of 21.5 cents per share earlier this year. Cancelling the pay-out of its dividend will result in $43 million of cash being retained by the company.

According to management, cancelling the dividend payout and preserving cash is the most prudent strategy in the current market environment. The decision will allow Super Retail to maintain liquidity and protect shareholder value.

How has COVID-19 impacted Super Retail?

Super Retail, which owns Supercheap Auto, Rebel Sport, Macpac and BCF, reports that group gross margin has remained steady up to 21 March 2020. The market update outlined that Super Retail has maintained positive sales momentum for its two largest brands and has benefited from having a diverse portfolio of businesses.

The group also elaborated that less than 20% of its stores are located in large shopping malls, where foot traffic has declined, and stores also supply products of an essential nature. The company noted that there has been an increase in demand for self-sufficiency products such as portable gas and fuel, camping stoves, generators, refrigeration equipment and hygiene products.

According to management, the group's online business has been operating normally with customers making full use of the home delivery and click and collect services. According to Super Retail, the company has seen 21% growth in online sales as at the week ended 21 March.

Foolish takeaway

The COVID-19 pandemic has wreaked havoc on retailers in Australia, with many companies having to close stores and let go of workers. As the government issues greater social isolation and distancing measures, the short-term outlook looks bleak for the sector.

Super Retail acknowledged that due to the COVID-19 pandemic, the outlook for overall sales is highly uncertain given the evolving situation. As a result, the company is unable to give an overall indication of how the pandemic will impact the company financially. In the meantime, Super Retail's Australian stores will continue to trade under a number of safety measures.

The Super Retail share price has followed the trend of most major retailers and is down more than 60% from its February highs. At the time of writing, the Super Retail share price is slightly higher in early trade.  

Motley Fool contributor Nikhil Gangaram has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Super Retail Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

Woman smiles at camera at she buys greens from the supermarket.
Retail Shares

Could the Woolworths share price smash the market in 2025?

Let's see if things will be better for this supermarket giant's shares next year.

Read more »

Photo of two women shopping.
Retail Shares

Overinvested in Woolworths shares? Here are two alternative ASX retail stocks

Woolworths shares have disappointed this year. I think there could be better retail stocks to buy right now.

Read more »

High fashion look. glamor closeup portrait of beautiful sexy stylish Caucasian young woman model with bright makeup, with red lips, with perfect clean skin.
Retail Shares

Why now could be a great time to buy this high-performing ASX retail stock

This ASX share could be a sparkling opportunity.

Read more »

Young couple at the counter of a hardware store.
Retail Shares

3 encouraging signs for Wesfarmers shares heading into 2025

There are reasons to be positive about Wesfarmers.

Read more »

A young woman wearing a silver bracelet raises her sunglasses in amazement, indicating positive share price movement in jewellery shares.
Retail Shares

This ASX 200 stock is down 22% from its highs, and the CEO is stocking up

Is this a shiny buying opportunity?

Read more »

A warehouse worker is standing next to a shelf and using a digital tablet.
Retail Shares

Is the Wesfarmers share price facing 'significant downside risk'?

2025 could prove trickier for Wesfarmers shares, this leading expert forecasts.

Read more »

Man holding out Australian dollar notes, symbolising dividends.
Dividend Investing

Invested $5,000 in Wesfarmers shares in 2021? Guess how much passive income you've earned

Passive income offers a big boost to the performance of Wesfarmers shares.

Read more »

Woman checking out new iPads.
Retail Shares

Better ASX retail buy: Harvey Norman or JB Hi-Fi shares?

ASX retail showdown.

Read more »