Why the BlueScope share price is rallying today

There aren't many ASX shares trading in the black today but the BlueScope Steel Limited (ASX: BSL) share price is bucking the downtrend. Here's why…

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There aren't many ASX shares trading in the black today as the bulls retreated on a report that the US and China may not sign their much anticipated first-phase trade agreement till 2020.

Just about every sector apart from energy is trading in the red with the S&P/ASX 200 (Index:^AXJO) (ASX:XJO) index losing 0.5% of its value in morning trade.

Materials stocks are among the notable losers with the BHP Group Ltd (ASX: BHP) share price and Rio Tinto Limited (ASX: RIO) share price falling around 0.6% each at the time of writing.

One bright spot in the sector is the BlueScope Steel Limited (ASX: BSL) share price. It jumped 2.2% to $14.28 to become the fifth best performer on the ASX 200 following its outlook at its annual general meeting.

Sticking to guidance

Expectations are set pretty low given that the steel products maker was hit on a few fronts. A slowing global economy, its exposure to both the US and China and worries about shrinking profit margins across the industry have whipsawed the stock for much of the year.

But bargain hunters are starting to take notice. Management reiterated its first half FY20 guidance for a 45% drop in underlying earnings before interest and tax (EBIT) compared to 2HFY19's figure of $499 million.

The decline is driven by weaker commodity steel prices and spreads across the group's steel-making businesses in the US, Australia and New Zealand.

Signs of improvements

But that news has been flagged and investors are excited by signs that conditions are improving. Management indicated that demand for its products in key markets "remains stable".

What's more, its US-based North Star business continues to perform well with modest improvements in raw material costs and selling prices.

It doesn't take much to excite the market given the low expectations clouding the stock, and the news is important to sentiment as management has committed US$700 million to expand North Star.

More pleasing news

There's also good news for the Australian Steel Products and Asia Building Products businesses.

"Domestic volumes are tracking slightly better than we expected, driven by a modest improvement in the building segment and the distribution channel," said BlueScope's chief executive Mark Vassella.

"In Building Products, our China business continues to perform strongly with robust demand and margins. 

"India is performing well with higher margins offsetting lower volumes in light of the current soft macroeconomic environment, and North America is performing in line with expectations."

On the downside, it's operations in Thailand and Malaysia are putting pressure on margins and volumes, while the second half result for its New Zealand and Pacific Steel division is expected to be lower than previously thought due to softening infrastructure demand.   

Motley Fool contributor Brendon Lau owns shares of BHP Billiton Limited, BlueScope Steel Limited, and Rio Tinto Ltd. Connect with him on Twitter @brenlau.

The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Gainers

Emotional euphoric young woman giving high five to male partner, celebrating family achievement, getting bank loan approval, or financial or investing success.
Share Gainers

Why Bowen Coal, Droneshield, Mesoblast, and St Barbara shares are racing higher today

These shares are ending the week positively. But why?

Read more »

a young woman raises her hands in joyful celebration as she sits at her computer in a home environment.
Share Gainers

Why Avita Medical, GenusPlus, Mesoblast, and Polynovo shares are storming higher

These shares are having a better day than most today. But why?

Read more »

Man drawing an upward line on a bar graph symbolising a rising share price.
Share Gainers

Why EOS, News Corp, Polynovo, and Pro Medicus shares are roaring higher today

These shares are starting the week positively. But why?

Read more »

Five young people sit in a row having fun and interacting with their mobile phones.
Share Gainers

5 ASX 200 stocks marching higher this week even as the market sinks

These five ASX 200 companies are shrugging off the broader selling to march higher this week.

Read more »

Rising share price chart.
Share Gainers

Why Novonix, HMC, Karoon Energy, and Ventia shares are pushing higher

These shares are ending the week on a positive note. But why?

Read more »

A young woman smiles as she rides a zip line high above the trees.
Share Gainers

3 top ASX 200 stocks I wish I'd owned in 2024

These three top ASX 200 stocks are racing higher in 2024.

Read more »

Man pointing an upward line on a bar graph symbolising a rising share price.
Share Gainers

Why Champion Iron, EBR Systems, Mesoblast, and Patriot Battery Metals shares are surging today

These shares are avoiding the market selloff on Thursday. But why?

Read more »

A man looking at his laptop and thinking.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors ended up snatching defeat from the jaws of victory today.

Read more »