Should contrarian investors be buying ASX retail shares right now?

Could retail shares like Nick Scali Limited (ASX:NCK) be good contrarian buys today?

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There are plenty of analysts who are being cautious on ASX retail shares at the moment.

Retail has always been a tough sector. There are lots of competitors from Reject Shop Ltd (ASX: TRS), to giants like Wesfarmers Ltd (ASX: WES).

There are plenty of people, myself included, who have thought that retail shares could come under pressure due to a combination of factors. High debt, low wage growth, low inflation, growing online competition (Amazon) and tighter margins (due to businesses like Afterpay Touch Group Ltd (ASX: APT) taking a clip of the ticket) are hurting potential retail growth.

But it's a bit of a mixed story. Shorting JB Hi Fi Limited (ASX: JBH) would have been a terrible decision this year with its share price up 73% in 2019 so far.

Yet there are some retail shares that are suffering. The Nick Scali Limited (ASX: NCK) share price has fallen over 15% in the last month after management warned that monthly store traffic was down 10% to 15% year to date, with same store sales down around 8% compared to last year, resulting in a sizeable profit reduction expected in the December 2019 result.

So which is it? Is the retail world suffering, or is growth still there?

I think it depends on the company. New housing builds and property purchases are two of the biggest events that cause people to buy a new couch, dinner table or bed. So it's no surprise that a business like Nick Scali is seeing a slowdown because of the limited property turnover.

But an electronics business like JB Hi-Fi is displaying continuing growth because we continue to buy new phones and laptops, which is unrelated to house sales.  

So, although both Nick Scali and JB Hi-Fi seem like they could be affected in similar ways, their earnings can perform quite differently in a slowdown.

Is Nick Scali or other retailers a buy?

I'm not sure it is. I've seen plenty of examples that one earnings downgrade can lead to a second or third, so it would be a bit of a gamble to decide this is the low point – perhaps the recovering housing market in Sydney and Melbourne will turn things around.

Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of AFTERPAY T FPO. The Motley Fool Australia owns shares of and has recommended Wesfarmers Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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