Telstra share price hits $4: is it time to buy?

The Telstra Corporation Ltd (ASX: TLS) share price has crossed the $4 mark. Is it too late to buy?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Move over Bill Clinton, there's a new comeback kid in town… the Telstra Corporation Ltd (ASX: TLS) share price has just today crossed the $4 mark for the first time since August 2017, before retreating slightly to be trading for $3.98 per share at time of writing.

Today's move caps off a remarkable year for Telstra – its shares started 2019 at $2.77, but on today's prices they have appreciated 44% for the year so far.

a woman

From darling to dog

If you asked anyone 12 months ago what they thought of Telstra, you would have probably met with a stream of expletives, as Telstra shares had just finished a three-year downward spiral. Telstra shares were trading for more than $6.60 in February 2015, but by the time June 2018 rolled around, you were looking at a record low of $2.62.

A perfect storm of negativity got Telstra to this low point. When Telstra was forced to sell its old copper network to the newly formed NBN Co, it removed the company's formidable (and monopolistic) hold on Australia's telecommunications infrastructure that its competitors were forced to rent from Telstra to compete with… Telstra. Even though this was probably a good thing for anyone who didn't own TLS shares, it still smashed a massive hole in Telstra's earnings and its ability to maintain its famous dividend. This spooked investors who went scrambling for the exits and pulled Telstra's share price with it.

From dog to darling

But a subsequent perfect storm of positivity has pulled Telstra back from the brink to the levels we see today.

Telstra's dividend is looking a lot more stable now and is still yielding 3.76% (before franking) on current prices.

Telstra's arch-rival Optus has pulled back from setting market-leading prices, which places less pricing pressure on Telstra.

Telstra's CEO Andy Penn has been (so far) successfully implementing a well-received cost cutting plan known as T22, which aims to plug the NBN earnings hole through staffing cuts and digitalisation of Telstra's services.

Another Telstra rival, TPG Telecom Ltd (ASX: TPM), has had a horrible year, with the Federal Government driving a stake through its plans to build a Huawei-engineered 5G network. The Chinese-owned Huawei has been banned from building telecom infrastructure in Australia, placing TPG's 5G plans on ice for the foreseeable future. On top of this, TPG's planned merger with UK-based Vodafone was blocked by the ACCC, which would have given Telstra a larger competitor.

Telstra is now regarded as the leader in the race to build an Australian 5G network, and investors are now assuming this will lead to a new source of earnings for the company down the road.

Foolish takeaway

Telstra has been a big winner for investors in 2019 so far, but in my opinion, Telstra's redemption is now complete, and the share price doesn't have too much room to grow further. The right time to buy was six months ago, and a buy-in today is more of a bet on 5G than a screaming bargain.

Motley Fool contributor Sebastian Bowen owns shares of Telstra Limited. The Motley Fool Australia owns shares of and has recommended Telstra Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Ten happy friends leaping in the air outdoors.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a sour end to the trading week this Friday.

Read more »

A cool young man walking in a laneway holding a takeaway coffee in one hand and his phone in the other reacts with surprise as he reads the latest news on his mobile phone
Broker Notes

Guess which ASX stock could more than triple in value according to Morgans!

A 285% return could be on the cards here according to the broker.

Read more »

A happy youngster holds a giant bag of carrots at a supermarket fruit and vegie section, indicating savings made by buying in bulk.
Opinions

2 ASX shares I'd buy if the market fell another 10%

Pullbacks are great times to buy...

Read more »

A group of friends push their van up the road on an Australian road.
52-Week Lows

This ASX 200 stock just hit a multi-year low. Here's what's behind the slide

CAR Group shares hit a multi-year low as selling continues.

Read more »

A man sitting at his dining table looks at his laptop and ponders the share price.
Materials Shares

ASX lithium shares 'compelling' as top broker adjusts ratings

UBS predicts the global oil shock caused by the war in Iran will drive higher demand for electric vehicles.

Read more »

a woman wearing a sparkly strapless dress leans on a neat stack of six gold bars as she smiles and looks to the side as though she is very happy and protective of her stash. She also has gold fingernails and gold glitter pieces affixed to her cheeks.
IPOs

The newest ASX gold company makes a strong debut on the bourse, up more than 20%

Shareholders would have to be happy with this first day.

Read more »

A cool young man walking in a laneway holding a takeaway coffee in one hand and his phone in the other reacts with surprise as he reads the latest news on his mobile phone
Dividend Investing

8% yield: The ASX is getting a new dividend stock that pays out monthly

This soon-to-be stock has averaged an 8% yield since 2016...

Read more »

Red buy button on an Apple keyboard with a finger on it.
Broker Notes

Brokers name 3 ASX shares to buy right now

Here's why brokers are feeling bullish about these three shares this week.

Read more »