Why these 2 ASX retail shares could be up for an EOFY boost

Why Harvey Norman Holdings Limited (ASX: HVN) and JB Hi-Fi Limited (ASX: JBH) could have a cracking EOFY sales period.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The end of the financial year (EOFY) is fast approaching, which means EOFY sales and retail therapy for many of us. According to Choice.com.au, the top 5 most popular sales products during the EOFY sales period are electric heaters, washing machines, televisions, coffee machines, and ovens.

As we let that sink in, let's cast our eyes over to the S&P/ASX 200 (INDEXASX: XJO) index. Based on Choice.com.au's findings, a couple of standout ASX-listed companies to potentially have a cracking sales period are Harvey Norman Holdings Limited (ASX: HVN) and JB Hi-Fi Limited (ASX: JBH).

The retail landscape

Retail sales figures over the past year have been sliding, most recently a 0.1% decrease reported for end of April despite analysts hoping for a 0.2% increase. It's a tough market and we Aussies are sitting on our wallets.

Despite this, both Harvey Norman and JB Hi-Fi's share prices have achieved a one-year return of 15.88% and 16.83%, respectively. With a good deal and hopes of a pending modest tax return, householders might be motivated to hand over the credit card now and pay purchases off in a month's time.

So, let's take a closer look at our two potential beneficiaries of the EOFY sales period.

Harvey Norman

All the messaging out of Harvey Norman at its half-yearly report released in February was quite buoyant. Net profit before tax was up 7.5%, a 6.4% increase in earnings per share (current dividend yield at 7.43%) and booming offshore sales driving strong growth.

Despite sector headwinds and flagging sector retail results at home, Harvey Norman can maintain some momentum based on the upward trajectory of its overseas activities. For the record, I note the Harvey Norman website stocks 130 products in the electric heater range, ready for those EOFY bargain hunters!

JB Hi-Fi

JB Hi-Fi has also been telling a good story at its recent third-quarter announcement, with sales up across the group, which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand and The Good Guys (which it purchased back in 2016).

If you're investing with dividends as your primary focus, JB Hi-Fi sits at a healthy 5.15% dividend yield. Cautious long-term investors like myself might take a closer look at the historical data. I like to look at the five-year figures—I'm looking for nice, consistent upward movement on the chart. Back in 2014, I could have bought a single JB Hi-Fi share for $17.88 and sold it today for $26.95.

I note that the JB HiFi website offers 130 products in the television range with plenty of deals to be made, especially if you're after one of those giant, loungeroom-dominating TVs to get you through Wimbledon and the upcoming Ashes series!

Foolish takeaway

Both Harvey Norman and JB HIFI stand to make some gains from those Choice.com.au findings. The good news for investors in both stocks is that they both offer a diverse range of products in each one of the top 5 most popular sales categories.

It's now up to consumers to brave the winter chills and do some shopping!

In keeping with the retail theme, here are two ASX stocks set to profit from the digital payments revolution.

Motley Fool contributor JWoodward has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A man has a surprised and relieved expression on his face. as he raises his hands up to his face in response to the high fluctuations in the Galileo share price today
Broker Notes

These ASX shares could rise 20% to 50%

Analysts are tipping these shares to rise strongly over the next 12 months.

Read more »

A female ASX investor looks through a magnifying glass that enlarges her eye and holds her hand to her face with her mouth open as if looking at something of great interest or surprise.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

A view of competitors in a running event, some wearing number bibs, line up together on a starting line looking ahead as if to start a race.
Technology Shares

Here's how the ASX 200 market sectors stacked up last week

ASX technology shares led the market with a 2.48% increase last week.

Read more »

A father helps his son look through binoculars during a family holiday or day out in the city.
Opinions

Up 190% in a year, why I think Life360 shares can keep soaring higher

This tech stock has plenty of potential.

Read more »

Doctor doing a telemedicine using laptop at a medical clinic
Healthcare Shares

3 small-cap ASX healthcare shares 'with strong prospects'

Fund manager IML discusses why these 3 ASX healthcare shares are likely to rise in value.

Read more »

Magnifying glass on a rising interest rate graph.
Share Market News

Will the RBA finally cut interest rates next week?

Let's see what economists are saying about the central bank's meeting.

Read more »

A couple sits on a sofa, each clutching their heads in horror and disbelief, while looking at a laptop screen.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors endured a rough Friday to close the trading week today.

Read more »

a man wearing old fashioned aviator cap and goggles emerges from the top of a cannon pointed towards the sky. He is holding a phone and taking a selfie.
Broker Notes

7 ASX All Ords shares elevated to 'strong buy' status in October

The brokers turned bullish on these ASX companies last month.

Read more »