Why the JB Hi-Fi share price dropped lower today

The JB Hi-Fi Limited (ASX:JBH) share price has dropped lower following the release of its third quarter sales update…

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The JB Hi-Fi Limited (ASX: JBH) share price has dropped lower this morning following the release of a trading update.

At the time of writing the retailer's shares are down 1.5% to $25.49.

What happened in the third quarter?

Despite the housing market downturn, JB Hi-Fi has performed well in the third quarter of FY 2019.

According to the release, the JB Hi-Fi Australia business delivered third quarter sales growth of 2.6% and comparable sales growth of 1.5%. This is especially pleasing given the strong growth it was cycling from the prior corresponding period. It also means that year to date sales have increased 4.1% or 2.7% on a comparable sales basis.

Things weren't quite as positive for the JB Hi-Fi New Zealand business. It experienced a 1.2% decline in sales during the third quarter, though like for like sales improved by 4.6%. Year to date sales are up 3.7% and comparable sales are up 10.2%.

Finally, The Good Guys business posted total sales growth of 2.2% in the third quarter, with comparable sales increasing 1%. Year to date this means total sales are up 2.6% and comparable sales are up 1.3%.

What's next?

This quarterly result was largely in line with management's expectations, which means that it has reaffirmed its FY 2019 guidance.

It continues to expect total group sales of ~$7.1 billion. This comprises sales of $4.73 billion from JB Hi-Fi Australia, NZ$240 million from JB Hi-Fi New Zealand, and $2.15 billion from The Good Guys.

Total group net profit after tax is expected to be in the range of $237 million to $245 million, which represents a year on year increase of between 1.6% to 5.1%.

Should you invest?

Whilst I've been pleasantly surprised with the performance of both JB Hi-Fi and Harvey Norman Holdings Limited (ASX: HVN) this year, I think their shares are fully value now after a decent share price rally in 2019.

In light of this, I would sooner buy retail shares such as Accent Group Ltd (ASX: AX1) and Super Retail Group Ltd (ASX: SUL), which I feel offer better value for money.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Super Retail Group Limited. The Motley Fool Australia has recommended Accent Group. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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