Insiders have been buying Coles and 2 other ASX shares this week

Insiders have been buying Coles Group Ltd (ASX:COL) shares and two others this week. Here's what you need to know…

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Once a week I like to look at which shares have experienced meaningful insider buying.

This is because insider buying is often regarded as a bullish indicator as few people know a company and its intrinsic value better than its own directors.

Three shares which have reported meaningful insider buying this week are listed below:

Class Ltd (ASX: CL1)

According to a change of director's interest notice, this SMSF administration platform provider has experienced some material insider buying recently. The note reveals that independent non-executive director, Ms Nicolette Rubinsztein, picked up 107,864 shares through on-market trades on March 13 and March 14. Ms Rubinsztein paid a total of $174,698.69 for the shares, which equates to $1.62 per share. With its shares losing a third of their value over the last 12 months, it appears as though this director thinks they have been oversold.

Coles Group Ltd (ASX: COL)

Insiders have been buying this supermarket giant's shares once again. A change of director's interest notice reveals that the company's independent non-executive director, Jacqueline Chow, bought 20,000 shares through an on-market trade on March 14. The director paid an average of $11.27 for the shares, equating to a total consideration of approximately $225,000. Last week another notice revealed that the company's CEO picked up 40,000 shares this month for just under $460,000. It looks as though the Coles management team believes its shares are undervalued after a recent selloff.

Myer Holdings Ltd (ASX: MYR)

Another company that has experienced further insider buying is this department store operator. Earlier this month Myer's CEO, John King, added a further 150,000 shares to his holding via an on-market trade. Now it is the turn of independent non-executive director Lyndsey Cattermole to pick up shares. According to a change of director's interest notice, Cattermole snapped up 363,236 shares for a total of $199,776.89 through an on-market trade on March 19.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Class Limited and COLESGROUP DEF SET. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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