Super Retail names new CEO: Should you buy shares for the 7.1% dividend yield?

The Super Retail Group Ltd (ASX:SUL) share price has pushed higher today after naming its news CEO. Should you buy shares for its massive dividend yield?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price has dropped lower in morning trade following the release of an announcement.

At the time of writing the retail group's shares are down 1% to $6.84.

What was announced?

This morning Super Retail announced that Anthony Heraghty will succeed current managing director and chief executive officer, Peter Birtles, when he steps down from the role at the end of March.

According to the release, Mr Heraghty is currently the managing director of the company's Outdoor Retailing business and the board felt he was the standout candidate following an executive search that commenced in October.

The board also believes that the "appointment ensures a smooth leadership transition for Super Retail Group, positioning the business to continue its growth and value creation."

Super Retail's chair, Sally Pitkin, explained the rationale for the appointment.

She said: "In selecting our new CEO, the Board's priorities were to find a candidate to entrench a customer-first mentality and shape strategy to lead our evolution to a world-class omni-retailer. We wanted an experienced retail executive to lead our passionate team and develop talent, continue the process of refining Super Retail Group's capability to meet the challenges of an increasingly competitive and technology-driven retail environment and build momentum across the business as we strive to continue long-term value creation for shareholders."

Was a trading update provided?

Unfortunately, Super Retail didn't use this as an opportunity to provide an update on its performance during the all-important Christmas period.

Which is especially disappointing given the underperformance of its share price since Christmas Eve due to concerns that it may have struggled during the period following the surprisingly weak Kathmandu Holdings Ltd (ASX: KMD) trading update.

Prior to today, since Christmas Eve the Super Retail share price was down 1% compared to a 7.2% gain by the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO).

Though, perhaps investors could interpret the lack of an update as a case of no news is good news.

Should you invest?

Although the lack of an update is disappointing, at under 10x earnings I think investors have already priced in a disappointing performance in FY 2019. So if Super Retail does deliver a solid result this year, there's every chance that its shares could re-rate meaningfully higher over the next 12 months.

In light of this, today's appointment, and its trailing fully franked 7.1% dividend, I think it is well worth considering an investment in the retailer along with industry peers Accent Group Ltd (ASX: AX1) and Bapcor Ltd (ASX: BAP).

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Bapcor. The Motley Fool Australia owns shares of Super Retail Group Limited. The Motley Fool Australia has recommended Accent Group. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Gainers

A businessman looking at his digital tablet or strategy planning in hotel conference lobby. He is happy at achieving financial goals.
Share Gainers

Why Catapult, De Grey Mining, Domino's, and Nufarm shares are charging higher

These shares are ending the week strongly. But why?

Read more »

A bearded man holds both arms up diagonally and points with his index fingers to the sky with a thrilled look on his face over these rising Tassal share price
Share Gainers

How these 3 ASX 200 stocks smashed the benchmark this week

Investors sent these ASX 200 stocks flying higher over the week. But why?

Read more »

asx share price boosted by us investment represented by hand waving US flag across winning athlete
Best Shares

Here are the best-performing ASX 200 shares since the US election result

We reveal the 10 ASX stocks that have had the highest share price gains since the US Presidential election.

Read more »

a man sits back from his laptop computer with both hands behind his head feeling happy to see the Brambles share price moving significantly higher today
Industrials Shares

Up 39% in a year, is there more growth to come for this ASX 200 share?

IML Equity Analyst Josh Freiman shares his views on a major ASX 200 industrial stock.

Read more »

A young women pumps her fists in excitement after seeing some good news on her laptop.
Share Gainers

Why Catapult, Flight Centre, Nufarm, and Xero shares are storming higher today

These shares are having a strong session on Thursday. But why? Let's find out.

Read more »

drug capsule opening up to reveal dollar signs signifying rising asx share price
Healthcare Shares

3 ASX healthcare shares going gangbusters on Thursday

Investors are sending these ASX healthcare stocks soaring today. But why?

Read more »

A young man talks tech on his phone while looking at a laptop. A financial graph is superimposed across the image.
Share Gainers

Here are the top 10 ASX 200 shares today

The ASX 200 made it three-for-three losses in a row this Wednesday.

Read more »

A young woman wearing overalls and a yellow t-shirt kicks one leg in the air showing excitement over the latest ASX 200 shares to hit 52-week highs
Share Gainers

Why Brickworks, James Hardie, Megaport, and OFX shares are charging higher today

These shares are having a good time on hump day. But why?

Read more »