Why the Bubs Australia share price surged 10% higher on Friday

The Bubs Australia Ltd (ASX:BUB) share price has surged 10% higher on Friday. Should you buy shares or stick with a2 Milk Company (ASX:A2M)?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

a woman

The Bubs Australia Ltd (ASX: BUB) share price has surged higher on Friday after the release of a positive announcement.

At one stage the goat milk infant formula company's shares were up as much as 10% to 48.5 cents.

They have since given back a lot of these gains, but still sit 3.5% higher at 45.5 cents at the time of writing.

What did Bubs announce?

This morning the company announced that it has secured additional goat milk supply with Central Dairy Goats, which represents an established group of goat dairy farmers on the North Island of New Zealand.

The release explains that the agreement guarantees a minimum supply volume of 2.2 million litres through to May 2019 and 6.2 million litres for the following year.

Both parties are reportedly keen to grow beyond these volumes in succeeding years, with the agreement due to run for 5 years. It also includes the option of a further term of 5 years.

CEO Kristy Carr advised: "This new partnership provides Bubs Australia guaranteed access to an additional milk pool in excess of 6 million litres of premium New Zealand goat milk per annum for our CapriLac range of adult milk powders, which will enable Bubs infant formula to be made entirely with Australian goat milk; a world first."

She added: "The agreement, together with our existing exclusive sources, means we have now secured access to the milk supply from 30,000 goats across Australia and New Zealand, producing circa 20 million litres of fresh goat's milk, allowing us to fulfil our increasing growth trajectory and further reinforcing our farm gate to finished product provenance story."

Should you invest?

While I think this is a positive move by the company, I wouldn't make an investment decision purely on the back of it.

Instead, I would suggest investors wait and see how the company performs in the coming quarters, especially in respect to its bottom line. Although its sales have been growing strongly over the last 12 months, so have its losses.

Because of this, I would stick with established players such as A2 Milk Company Ltd (ASX: A2M) and Bellamy's Australia Ltd (ASX: BAL) for the time being.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of A2 Milk. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Gainers

Winning woman smiles and holds big cup while losing woman looks unhappy with small cup.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a rough end to a tough week.

Read more »

three young children weariing business suits, helmets and old fashioned aviator goggles wear aeroplane wings on their backs and jump with one arm outstretched into the air in an arid, sandy landscape.
Share Gainers

3 ASX 200 stocks screaming higher in this week's sinking market

Investors sent these three ASX 200 stocks surging this week despite the broader market retrace. But why?

Read more »

A female athlete in green spandex leaps from one cliff edge to another representing 3 ASX shares that are destined to rise and be great
Share Gainers

Guess which ASX lithium share is leaping 14% in Friday's sinking market

Investors are piling into this small-cap ASX lithium miner today. But why?

Read more »

Man looking happy and excited as he looks at his mobile phone.
Share Gainers

Why Ampol, Atlantic Lithium, Brightstar, and Premier Investments shares are rising today

These shares are ending the week on a positive note. But why?

Read more »

3 children standing on podiums wearing Olympic medals.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a horrid day on the markets.

Read more »

A young man punches the air in delight as he reacts to great news on his mobile phone.
Share Gainers

Why EBR, EOS, Racura, and Woodside shares are rising today

These shares are avoiding the market selloff.

Read more »

The silhouettes of ten people holding hands with their arms raised against the sky, as the sun rises or sets in the background.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a happy hump day session for the ASX.

Read more »

Ecstatic woman looking at her phone outside with her fist pumped.
Share Gainers

Why EOS, Humm, New Hope, and Sims shares are storming higher today

These shares are having a good session on hump day. But why?

Read more »