Top brokers name 3 ASX shares to sell today

Harvey Norman Holdings Limited (ASX:HVN) shares are one of three that brokers have tipped as sells this week…

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

a woman

On Wednesday I picked out three shares that have been given buy ratings by top brokers this week.

Today I thought I would look at the shares that have fallen out of favour and been given sell ratings.

Three that caught my eye are summarised below:

AGL Energy Limited (ASX: AGL)

According to a note out of Morgans, it has downgraded this energy company's shares to a reduce rating and cut the price target on them to $16.89. The broker has made the move on the back of news that the Federal Government has requested the Australian Energy Regulator to implement a default pricing policy to replace standing offers. The broker estimates that a 10% reduction in retail energy prices would reduce FY 2020 profits by over $100 million. I agree with this view. I've been recommending AGL Energy as a sell for some time and even though its shares have pulled back considerably, I expect they could still drift a lot lower in the run up to the next election.

Harvey Norman Holdings Limited (ASX: HVN)

A note out of Goldman Sachs reveals that its analysts have initiated coverage on Harvey Norman's shares with a sell rating and $2.70 price target. According to the note, the broker is bearish on the retailer due to deteriorating housing trends and the historical relationship between these trends and its sales and EBIT margins. It expects net profit after tax to sink 13% this year to $326 million, before declining a further 5% in FY 2020. Things are even worse on an earnings per share basis due to its recent capital raising. Goldman expects earnings per share to decline 18% this year. I agree with Goldman Sachs and think investors would be wise to avoid Harvey Norman's shares right now.

Reject Shop Ltd (ASX: TRS)

Analysts at Morgan Stanley have downgraded this discount retailer's shares to an underweight rating and slashed their price target from $6.10 down to $2.10. According to the note, the broker doesn't expect trading conditions to improve for Reject Shop during the all-important December quarter, which it suspects could lead to yet another profit downgrade in January. While its shares do look cheap now, I think it would be best to follow Morgan Stanley's lead by avoiding the struggling retailer.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia has recommended The Reject Shop Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A woman is excited as she reads the latest rumour on her phone.
Broker Notes

Could these ASX stocks really be set to double after crashing this week?

These companies are expected to rebound.

Read more »

A man in a sweatshirt holds two different phones to compare telco services.
Broker Notes

Forget Rio Tinto and buy this ASX copper share

Bell Potter thinks this stock could be a good alternative to the mining giant.

Read more »

A happy couple drinking red wine in a vineyard.
Broker Notes

2 ASX 200 shares newly upgraded this week

After major company news this week, one stock fell 39% while the other spiked 17%.

Read more »

a woman sits next to her computer screen with her head in her hands with the screens slowing graphs on downward trajectories.
52-Week Lows

Can the beaten-down CSL share price ever reach $300 again?

CSL is near decade lows. Can it ever climb back?

Read more »

A man looking at his laptop and thinking.
Share Market News

5 things to watch on the ASX 200 on Friday

It looks set to be a subdued finish to the week for Aussie investors.

Read more »

Time to sell written on a clock.
Broker Notes

Sell alert! Why this expert is calling time on CBA shares

A leading analyst forecasts headwinds for CBA shares. But why?

Read more »

Three miners wearing hard hats and high vis vests take a break on site at a mine as the Fortescue share price drops in FY22
Share Market News

5 years ago, $5,000 bought 118 BHP shares. How many would it buy now?

The mining giant also pays its shareholders very attractive passive income.

Read more »

Three brightly coloured objects against a backdrop of blue, indication three winning ASX share prices
Share Gainers

Here are the top 10 ASX 200 shares today

It was a lacklustre session on the ASX this Thursday.

Read more »