Instagram co-founders Kevin Systrom and Mike Krieger have resigned from their roles as CEO and CTO at the photo-sharing app, according to The New York Times.
But the entrepreneurial pair have hinted they will start something new, according to the article, saying they were ready for their "next chapter" – with tech-minded folk the world over abuzz with wonder as to what that next chapter might be.
It's anyone's guess, but chances are, it'll be worth billions.
With rumours flying Systrom and Krieger's departure is due to challenges with Instagram's parent company, Facebook, and their well-known expertise in building addictive software, who knows if their future projects will be in direct competition with the social media platform that rules our lives.
We can only hope.
Facebook bought out Instagram for US$1 billion back in 2012 and there are now more than a billion users on the platform.
Facebook is traded on the NASDAQ and logged revenue of $40.63 billion in 2017.