Top broker says dump Woolworths Group Ltd (ASX:WOW) and buy JB Hi-Fi shares

Our economy might be growing at its fastest pace since the mining boom but now is the time to turn a little more cautious on the consumer discretionary sector.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Our economy might be growing at its fastest pace since the mining boom, but now is the time to turn a little more cautious on the consumer discretionary sector, according to Macquarie Group Ltd (ASX: MQG).

The issue with the latest Gross Domestic Product (GDP) figure is that it's backward looking and the 0.9% expansion in our economy in the June quarter (or 3.4% for the year) may be as good as it gets.

Macquarie has downgraded its recommended weighting towards the sector to "neutral" from "outperform" due to growing consumer spending headwinds and following the significant re-rating in the sector.

The S&P/ASX 200 Cons Disc (Index:^AXDJ) (ASX:XDJ) index of consumer discretionary stocks has surged over 9% since the start of this calendar year when the S&P/ASX 200 (Index:^AXJO) (ASX:XJO) index is up only 3%.

Retail has been a surprising outperformer during the reporting season, as I wrote last week (click here to see why), and while some still have a bright FY19 outlook, there's no denying that the risks are building with some of our consumer-facing stocks looking overpriced.

One such candidate is Woolworths Group Ltd (ASX: WOW), according to Macquarie, particularly on news that it may consider divesting its gaming, hotel and liquor businesses into a separate entity.

"We struggle to see the financial/strategic merit of this given the elevated current P/E [price-earnings] multiple and likely complexity in splitting distribution/rewards between Supermarkets and Drinks," said the broker.

While Woolworths has been de-rated recently, the stock is still trading on a FY19 underlying P/E of 21 times, based on Macquarie's estimates, and the broker thinks that is too high, especially given its belief that consensus downgrades are looming.

The change in accounting standards on how leases are treated (AASB 16) is also a negative for Woolies as its pre-tax profit is likely to decline while its net debt to earnings before interest, tax, depreciation and amortisation (EBITDA) will jump from 0.4 times to 2.8 times, added the broker.

On the flipside, Macquarie thinks electronics and household goods retailer JB Hi-Fi Limited (ASX: JBH) is a bargain even after the stock rallied around 14% over the past month on a pleasing profit result.

"JBH remains compelling despite the bounce given a multi-year merger synergy tailwind and likely upside risk to FY19 as we cycle the weak performance of TGG [The Good Guys] in FY18," said Macquarie.

The broker has a price target of $27.91 on Woolworths and $28.80 on JB Hi-Fi.

But JB Hi-Fi isn't the only stock well placed to outperform in FY19. The experts at the Motley Fool have a few more stock ideas to add to your wish-list.

Click on the free link below to find out what these stocks are and why they should be on your radar this year.

Motley Fool contributor Brendon Lau owns shares of Macquarie Group Limited. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

a young woman raises her hands in joyful celebration as she sits at her computer in a home environment.
Share Gainers

Why Avita Medical, GenusPlus, Mesoblast, and Polynovo shares are storming higher

These shares are having a better day than most today. But why?

Read more »

Three guys in shirts and ties give the thumbs down.
Share Fallers

Why Charter Hall Retail, DroneShield, FBR, and St Barbara shares are tumbling today

These shares are having a tough time on Tuesday. But why?

Read more »

Contented looking man leans back in his chair at his desk and smiles.
Broker Notes

Leading brokers name 3 ASX shares to buy today

Here's why brokers believe that now could be the time to snap up these stocks.

Read more »

A female broker in a red jacket whispers in the ear of a man who has a surprised look on his face as she explains which two ASX 200 shares should do well in today's volatile climate
Broker Notes

2 of the best ASX shares to buy in 2025

Bell Potter is feeling bullish on these shares as the new year approaches.

Read more »

A happy man and woman on a computer at Christmas, indicating a positive trend for retail shares.
Share Market News

5 things to watch on the ASX 200 on Tuesday

Will the market give investors a little Christmas present today?

Read more »

Young boy in business suit punches the air as he finishes ahead of another boy in a box car race.
Opinions

Why I think these 2 ASX 300 stocks will beat the market in 2025

I’m very optimistic about a few ASX growth shares.

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why EML, GQG Partners, IGO, and Integrated Research shares are sinking today

In afternoon trade, the S&P/ASX 200 Index (ASX: XJO) is on course to record a strong gain. At the time of…

Read more »

Man drawing an upward line on a bar graph symbolising a rising share price.
Share Gainers

Why EOS, News Corp, Polynovo, and Pro Medicus shares are roaring higher today

These shares are starting the week positively. But why?

Read more »