Telstra Corporation Ltd (ASX: TLS) has lifted its game to snare the rights to more sporting events by rolling out LTE-broadcasting technology Optus and Vodafone don't have, according to an article in The Australian.
According to the report, LTE lets one source share high-definition quality streaming vision to millions of customers without consuming excessive network resources and will hold Telstra in good stead for its AFL, NRL, AFLW and netball broadcasting.
The tussle for broadcasting rights played out amongst television network companies earlier in the year after Nine Entertainment Co Holdings Ltd (ASX: NEC) scored sought-after tennis rights back in March, only to be brought back to reality when Seven West Media Ltd (ASX: SWM) secured a $1 billion broadcasting deal with Cricket Australia.
Telstra is clearly running its own race and doing whatever is necessary to defend its market share as the advent of 5G technology looms.
