Why I'm avoiding Woolworths Group Ltd (ASX:WOW) at this share price

Woolworths Group Ltd (ASX:WOW) has been a portfolio stalwart for many. However, is it time that we rethink its blue-chip status? 

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Woolworths Group Ltd (ASX: WOW) provides food, general merchandise and specialty retailing through chain store operations. Since June 2008, Woolworths has rewarded shareholders with 26% capital growth and returning $11.72 per share in fully franked dividends. 

If you bought Woolworths 10 years ago and reinvested all of the dividends, your initial investment would be approximately 60% larger which is a shade under 5% annualised returns. This is relatively disappointing and suggests that the company has been irresponsible with retained profits.  

At 30 June 2008, Woolworths had a book value of $4.95 per share. Since then, the company has retained profits of $6.23 whilst only improving book value by $2.44 per share. Additionally, Woolworths has experienced stagnant sales growth with net profit declining in the last 5 years.  

Currently, Woolworths has a market capital of $37.9 billion and a price-to-earings (PE) ratio of 23. Comparatively high, the P/E ratio indicates that the market is expecting growth from this long-time blue-chip stock. 

Brokers are expecting the company to return $1.44 in earnings per share and $0.99 in dividends by 2020. If you purchased Woolworths on today's price, that would secure you a dividend yield of 3.40% and a forward P/E ratio of 20.2 

Woolworths does not appear to present any significant value for investors. So why is the share price near a 52 week high? 

Defensive Investing 

With all the talk about imminent share market corrections and housing bubbles, some investors are positioning themselves in long-term defensive shares. A defensive share is one that provides a constant dividend and reliable earnings regardless of share market sentiment or house price falls. 

Food and drink is arguably the last thing people will cross off their budgets and this accounts for more than 100% of Woolworths profits (due to the losses from Big W). However, Woolworths has a debt to equity ratio of 0.32:1 compared to Wesfarmers Ltd (ASX: WES) 0.23:1 and Aldi who famously prefers to expand out of profits with zero debt.  

Investors should take note of this comparison as when things get tough, Woolworths is poorly positioned to compete via cutting prices compared to its competitors. 

Foolish takeaway

Ultimately, historical performance and the premium built in to the current price is enough to avoid this stock. Furthermore, Woolworths is poorly positioned to compete with other supermarket powers in a down market. As such, I would rate Woolworths as a sell. 

Motley Fool contributor Matt Breen has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Wesfarmers Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »