The market may have sunk lower today, but one share fell more than most.
The Catapult Group International Ltd (ASX: CAT) share price finished the day almost 7% lower on Monday at a 52-week low of $1.10.
This brought its 12-month decline to a disappointing 53%.
Why are its shares at a 52-week low?
The wearable technology and sports analytics company has come under pressure over the last 12 months after its results continued to fall short of expectations.
Furthermore, there was significant insider selling from the company's co-founders in January. This was after the end of the first-half but before the release of its disappointing results. This is never a good look.
Another aspect that appears to have weighed on its share price performance has been its increasing costs.
During the first-half of FY 2018 operating costs rose 40% on the prior corresponding period, whereas group revenue rose just 31% to $32.4 million.
Time will tell whether things improve in the second-half, but some shareholders don't appear to be willing to stick around to find out.