Why Redbubble is looking like a buy

Rebubble looks well positioned for 2018. Here's why…

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Redbubble Ltd (ASX: RBL) share price gained another 6.25 per cent on the last day of trade for 2017, capping off a solid end-of-year run for the online market place's shareholders.

The company's share price has more than doubled since late September when Redbubble shares were trading for about 63 cents.

Shares in Redbubble are now going for about $1.53.

The company, with a market cap of about $319 million, was founded in 2006 and provides an online marketplace for artists selling "uncommon designs" on products such as apparel, bags and housewares.

Redbubble listed on the ASX in 2016 but after an initial spurt of investor interest the company's share price began a rocky descent which eventually ended in September 2017 before recently taking off, as indicated by the figures above.

Investors may have been put off by the company's lack of profits.

In financial year (FY) 2017, its first full financial year as a public company, Redbubble posted a net loss after tax of $7.6 million, almost 50 per cent higher than the forecasted operating loss of $5.2 million the company had previously provided.

Still, FY 2017's loss marked a significant improvement for the company's financial standing when compared to the previous year's loss of $19.8 million.

Redbubble ended FY 2017 in a "strong" position with $27.8 million cash on hand, according to the company.

And the future is looking good for Redbubble with the company expecting to move into EBITDA profitability during the second half of FY 2018.

For the first quarter of FY 2018 Redbubble said it benefited from "top line growth returning to a level of above 30 per cent on a constant currency basis".

Redbubble is not the only ASX listed company with a presence in the online retail world to see its share price post strong recent gains.

Kogan.com Ltd (ASX: KGN) share price gained more than 400 per cent last year.

And Ahalife Holdings Ltd (ASX: AHL), an online retailer selling luxury goods, made a late recovery in 2017, gaining almost 10 per cent during the last day of trade for the year.

While Redbubble certainly represents potential, the company's prospects of continuing to see its share price rise largely hinge on management's ability to deliver on their forecast of EBITDA profitability during the second half of FY 2018.

The fact the company missed its FY 2017 by almost 50 per cent is a cause for concern.

And if it wasn't for the lingering doubt concerning the company's ability to hit its targets Redbubble would be looking like a stronger buy.

Motley Fool contributor Steve Holland has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Kogan.com ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »