The incredible run of the Kogan.com Ltd (ASX: KGN) share price continued on Wednesday with a solid 4.5% gain to $5.82. Earlier in the day its shares reached an all-time high of $5.88.
The e-commerce company's shares have now climbed a staggering 334% since the turn of the year.
Why are its shares higher?
As well as outperforming its prospectus forecasts in FY 2017 by some distance, investors appear impressed at the way Kogan has diversified its business.
This year the company has announced its expansion into mobile phone plans, NBN broadband, health insurance with Medibank Private Ltd (ASX: MPL), and pet insurance.
It appears as though the company is well on its way to making the Kogan name synonymous with value.
Kogan is expected to next update the market in January with its quarterly update. Investors will no doubt be eager to hear about how its recent developments are progressing and if there has been any impact from Amazon's launch.
