On Thursday the Retail Food Group Limited (ASX: RFG) share price continued its decline and closed at a new 52-week low of $2.99.
This means the food and beverage company's shares have now lost over 57% of their value since the start of the year.
What happened?
A series of negative articles by Fairfax Media Limited (ASX: FXJ) has been behind its recent declines.
Although management doesn't believe that the company's situation is accurately reflected in the Fairfax Media's coverage, it hasn't been enough to convince shareholders to stick around.
There are additional concerns that this negative media coverage could mean that Retail Food Group struggles to attract new franchisees to its portfolio of brands which include Gloria Jeans, Donut King, and Michel's Patisserie.
One positive, however, is that this share price decline means that the company's shares now provide a trailing fully franked 9.9% dividend.
