The MyFiziq Ltd (ASX: MYQ) share price has continued its sensational run on Monday.
In afternoon trade the body contour and image tracking technology company's shares are up 29% to 58 cents.
This brings its five-day return to an incredible 175%.
Why are its shares higher?
This morning the company announced that it has signed a binding term sheet with India-based sports business identity Ravi Krishnan to expand its global reach into the one billion plus Indian population.
According to the release, MyFiziq will integrate its platform into a number of India-based health, fitness, wellness and sporting organisations that Mr Krishnan advises.
What does MyFiziq do?
MyFiziq's technology allows its users to create an avatar through a digital device which is used to deliver the user's dimensions via 14,000 data points.
After which users can then use their mobile phone to track personal progress towards their health goals over time.
Ultimately, the company believes this creates a comprehensive approach to measuring, tracking, and observing changes to the user's body shape and dimension over time without the need for measuring tape.
Whether the company becomes the next Catapult Group International Ltd (ASX: CAT), only time will tell.
