Since the start of the month the iSentia Group Ltd (ASX: ISD) share price has posted a solid gain of over 7.5%.
Whilst this is great news if you bought its shares on November 1, spare a thought for longer term shareholders.
Despite this positive gain the embattled media monitoring company's shares are down a whopping 63% since the start of the year or almost 69% since this time last year.
What happened?
As well as being plagued by the negative impact of its disastrous King Content acquisition, iSentia's shares have come under pressure after its core business started to show signs of weakness.
Unfortunately this weakness has not been an easy fix and the company continues to suffer from revenue pressures as a result of higher levels of customer churn.
This led the company to recently downgrade its full-year earnings guidance. In FY 2018 management expects EBITDA to be as much as 22% lower compared to a year earlier.
This will be similar to FY 2017 when iSentia posted a decline in EBITDA of almost 21%. With performances like this it will come as little surprise to see its shares trading close to multi-year lows.
