Has Bega Cheese Limited just created an expensive mess?

Bega Cheese Limited (ASX:BGA) was hoping for big things from its recent peanut butter and Vegemite deal. But has it created an expensive mess?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Bega Cheese Limited (ASX: BGA) share price lost 2% on Thursday's trade to close at $7.59 after the company announced it no longer plans to buy dairy company Murray Goulburn.

The announcement comes as Bega attempts to deal with a sticky peanut butter dispute that's being played out in a US court.

Bega was touted as a potential contender for the acquisition of Devondale Murray Goulburn, part of the MG Unit Trust (ASX: MGC), along with Canadian dairy Saputo, the A2 Milk Company Ltd (ASX: A2M), New Zealand dairy company Fonterra, a Chinese firm, and others.

But Bega Cheese Executive Chairman Barry Irvin said his company is no longer a potential purchaser of Murray Goulburn and has no current plans to raise capital.

"Bega Cheese continues to maintain a strong balance sheet and believes there are a number of potential opportunities in dairy and food," Mr Irvin said.

In a separate announcement, Bega said it intends to fight claims that it has infringed intellectual property rights concerning its recently acquired peanut butter product.

In July, Bega Cheese completed its acquisition of Mondelez International's Australia and New Zealand grocery and cheese business.

Mondelez assumed control of the peanut butter rights after Kraft Food Inc's restructuring in 2012.

Bega's acquisition of Mondelez included Vegemite and peanut butter, the associated intellectual property rights and the manufacturing facility at Port Melbourne where the products have been made for years, according to Bega.

But global food company Kraft-Heinz disagrees.

Kraft told a federal court in New York that Bega has misused its special peanut butter design, hence confusing consumers and damaging the value of its intellectual property.

As such, it appears the case, prima facie, will hinge on the terms of the agreement with Mondelez and Kraft and how that agreement relates to Bega's recent acquisition.

Bega stated: "The only change has been the removal of the Kraft brand."

But that could prove to be part of the problem.

Regardless, Bega says it's not giving up on its new peanut butter product.

"Bega Cheese is assessing these proceedings but is confident of its legal rights in its peanut butter products and will vigorously enforce those rights," Bega stated.

Still, it seems Bega's peanut butter problem could turn out to be quite costly if the dispute leads to lengthy court proceedings.

Better sell Bega?

Motley Fool contributor Steve Holland has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »