In late afternoon trade the Blackmores Limited (ASX: BKL) share price is on course for another day of gains.
At the time of writing the health supplements company's shares are 1.5% higher at $141.66, having reached a 52-week high of $142.11 earlier in the day.
This has brought Blackmores' year-to-date return to over 37%.
Why are its shares on fire?
Following a strong end to FY 2017, investors appear to be increasingly optimistic that Blackmores will return to growth again in FY 2018.
In fact, leading broker JP Morgan expects Blackmores to deliver $4.60 in earnings per share this year.
If it does achieve this it will mean impressive year-on-year earnings growth of over 35%.
Investors won't have to wait long to be given an update on its performance this year. Blackmores is due to hold its annual general meeting on Thursday October 26.
