The Big Un Ltd (ASX: BIG) share price has continued its strong run and at lunch is up 13% to an all-time high of $2.43.
This latest gain means the video technology company's shares have now risen an incredible 900% since the start of the year.
Which means a $10,000 investment on January 1 would now be worth a whopping $100,000.
Why are its shares higher today?
This morning Big Un announced the development of a dedicated Big Review TV channel available on Apple TV for launch next month.
According to the release, the channel will feature BIG's specialist 10 minute review shows covering health, beauty, lifestyle, and travel.
Management believes this will further drive revenue across its business model. Furthermore, it plans to develop similar dedicated Android channels early next year.
Currently the company has around 2 million views of its videos in total each month, but this expansion could significantly increase its viewership.
After all, E-Marketer estimates that there are currently 21.3 million users of Apple TV and 36.9 million users of Google Chromecast in the United States alone.
Should you invest?
Management continues to believe in its ability to monetize the 120,000+ hours of video content that it has produced thus far and I believe this talented team can deliver on this.
While I do think that its shares are starting to look fully valued now, I do think they are well worth keeping a close eye on. Especially as its core business continues its international expansion.
