The GetSwift Ltd (ASX: GSW) share price has gone nuts in 2017, much like 1-Page Ltd (ASX: 1PG) and Reffind Ltd (ASX: RFN) before it, in 2014/2015.
GetSwift Share Price
You can see in the chart above, GetSwift has wasted no time becoming a day trader's delight.
According to Sharestart.com.au, "GetSwift operates a technology platform that helps businesses optimise dispatch, routing and tracking of their deliveries to customers."
It morphed out of a liquor delivery business, which started in 2013.
Maybe you have seen those Deliveroo scooters getting around the city?
Okay, well that's not GetSwift.
Maybe you have used UberEATS before?
Nah, that's not them.
Well you definitely know Toll Holdings, UPS, DHL, Fastway Couriers, FedEx and StarTrack, right?
That's not GetSwift, either.
Anyway, including shares "not quoted" on the ASX, GetSwift has become a $450 million company. That's calculated using the near-77 million shares that are escrowed, but not the additional 55 million in options and performance rights.
What's not curious about GetSwift is its revenue for the entire 2017 financial year was $320,402. That's around 0.2c per share.
Why is it not surprising?
Keep reading below…
How to: GetSwift-ly to Financial Incontinence
People have made money trading markets, I won't deny that.
But if you think you're the exception and not the rule that has been tested on over 100 years of stock market history, all I can say is good luck to you.
Investing — as opposed to speculating/trading — in stable businesses at good valuations is the only strategy that has been proven to work consistently over the long run.
So, if you want to roll the dice on your wealth go ahead and buy GetSwift shares.
I did something very similar back in 2014/2015, with Reffind before it tanked 99.4%. I was lucky.
A friend of mine was hurt by 1-Page.
Fortunately, no-one I know was tempted by Resapp Health Ltd (ASX: RAP).
Foolish Takeaway
GetSwift could go on to be a wonderful blue chip company, but you must ask yourself: if you are a long-term investor, why would you buy shares in the company today?
It may well be the next big thing in logistics. But why not wait to see if any of its 'contracts' create sustainable profits for its shareholders?
Of course, if you are a day trader you will probably disregard this article entirely.
And for the record I'm not trying to cure investor irrationality — you're just as likely to find that on the inside of a Cornflakes box for all I know. But, if this article stops even one person doing something I think they will regret, it's worth it.
