Why the Big Un Ltd share price jumped 9% today

The Big Un Ltd (ASX:BIG) share price has been on the move again today. Here's what you need to know…

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The Big Un Ltd (ASX: BIG) share price has been one of the biggest movers on the market today.

In afternoon trade the video technology company's shares are up almost 9% to $1.37. This brings the year-to-date return for its shares to a remarkable 497%.

Why have its shares jumped?

This morning Big Un provided the market with an update on its U.S. operations following the launch of a sales centre in Austin, Texas during the third and fourth quarter of FY 2017.

That update revealed that its new office has hit the ground running and helped its U.S operations pull in customer contracts with an annual contract value (ACV) in excess of US$6 million to date.

Furthermore, due to the success the company is having, the company plans to further expand its sales operations in California and the U.S. East coast.

Is it too late to invest?

Whilst Big Un's shares certainly do trade on a lofty multiple, I do believe there is enormous growth potential for the company globally.

The subscription based video technology products and services that the company provides continue to grow in popularity and are a great way to showcase businesses, in my opinion.

In light of this, I would class Big Un as a good long-term buy and hold investment alongside the likes of Altium Limited (ASX: ALU) and Appen Ltd (ASX: APX).

But as it is reasonably high risk given the significant growth built into its share price, I would suggest investors restrict an investment to just a small part of their portfolio.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Altium and Appen Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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