With the Bubs Australia Ltd (ASX: BUB) share price down 4% to 50 cents in afternoon trade, the infant formula company is on course to post a weekly decline of 2%.
Not that this will worry longer-term shareholders. Despite this week's decline, Bubs' shares have gained an incredible 233% in just three months.
Why are its shares lower today?
With the market sinking lower amid rising tensions in North Korea, it appears as though traders have been taking profit.
As Bubs' shares have been one of the biggest movers on the market in recent months, it was always destined to be sold off in the event of a broad market sell-off.
The question on the lips of shareholders now will no doubt be where next for its shares?
This recent article should give you an idea of what lies ahead for the fledgling infant formula company.