Magellan Financial Group Ltd just revealed plans to grow way larger

The Magellan Financial Group Ltd (ASX:MFG) share price may be volatile tomorrow.

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Entrepreneurial international equities manager Magellan Financial Group Ltd (ASX: MFG) is to ask its existing 250,000 to 300,000 holders of Magellan issued securities to invest at least another $30,000, or 10% of their current capital holdings in units of a new Magellan fund.

You don't need a Bloomberg terminal to see that this offer could raise several billion dollars from investors. The incentive for investors is that Magellan will add another 6.25% to the value of any application via additional units, with the cost borne by the fund manager.

The new listed global equities fund will be co-managed by its founder Hamish Douglass, and Stefan Marcionetti.

The fund will aim to distribute income of 4 per cent per year, while following the popular Magellan mantra of investing in modern-day or classic blue chip stocks across U.S. and European markets.

The underwritten 6.25% in additional units is likely to encourage applicants and could mean Magellan adds $5 billion or more to its funds under management in a single offer.

The group of course earns fees as a fixed percentage of funds under management, with the potential to earn lucrative performance fees on top of the management fees. So another $5 billion in FUM or so could instantly add around another 10% to base revenues (plus lucrative performance fees) at good profit margins and relatively little extra long-term costs.

Outlook

Something of a marketing machine Magellan has also bought sponsorship rights to the upcoming Ashes cricket series to promote itself amongst its target market of traditional Test-cricket-fan types, with healthy superannuation balances.

Magellan is due to hand down its full year profit report on August 10 and investors expect a strong second half based on its FUM growth, with performance fees of $18 million for the half year already revealed to the market. Given its valuation, I would wait to see its results, before considering buying shares in the business.

This week capital-markets facing IOOF Holdings Limited (ASX: IFL) and Janus Henderson Group (ASX: JHG) have beaten market expectations thanks to a combination of robust markets and good cost controls and Magellan may also impress if its costs are controlled.

Motley Fool contributor Tom Richardson owns shares of Magellan Financial Group. You can find Tom on Twitter @tommyr345 The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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