These 3 ASX shares are hiding in plain sight

ARB Corporation Ltd (ASX:ARB), XERO FPO NZX (ASX:XRO) shares and Blackmores Limited (ASX:BKL) shares are worthy of a spot of ASX investors' watchlists.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

ARB Corporation Ltd (ASX: ARB) shares, XERO FPO NZX (ASX: XRO) shares and Blackmores Limited (ASX: BKL) shares are worthy of a spot on ASX investors' watch lists, in my opinion.

ARB Corp

ARB Corp is Australia's leading bull bar and 4×4 specialist. Chances are, you've seen the red logo on the front of four wheel drives and on the side of canopies. ARB is named after its founder, Anthony Ronald Brown.

The company has continued in the family name over many years and is now taking its product abroad to the USA, the Middle East and Europe. At today's prices, the company's shares appear a little expensive but given its strong brand, dividend increases and stable balance sheet, it may be worthy of a small position.

Xero

Xero is the Kiwi software company, taking over Australian accounting practices. The company prides itself on "beautiful accounting software" and it seems accountants agree.

While the $3.5 billion company may be up against tough competition in the US, its Kiwi, Australian and UK businesses appear to be ticking along nicely.

Blackmores

Shares of the leading vitamins producer, Blackmores, have fallen heavily over the past year as investors reacted to concerns from China and its infant formula business.

While the announcement that long-running CEO Christine Holgate would depart Blackmores for Australia Post may have come at the wrong time, she will be leaving the company in a much stronger financial position.

Although Blackmores is arguably a riskier company given its international expansion, the recent decline in its share price means that it is offering a bigger dividend yield and its shares trade at a more compelling valuation.

Buy, Hold or Sell

Shares in these three companies do not come cheap as they are very high quality and have enviable track records for growth. However, with a very long-term view (five plus years), investors may be willing to start a small position in each company at today's prices.

Motley Fool Contributor Owen Raszkiewicz does not have a financial interest in any company mentioned. You can follow him on Twitter @OwenRask. The Motley Fool Australia owns shares of Xero. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »