The Bubs Australia Ltd (ASX: BUB) share price has been amongst the best performers on the ASX again today.
At the time of writing the baby food and infant formula company's shares are up 7% to 32 cents.
This means that its shares are now up around 15% this week and over 120% in the last three months.
Why are its shares higher?
Investors have been fighting to get hold of its shares in the last few weeks thanks to a series of positive announcements relating to the distribution of its infant formula products.
One of these was with leading pharmacy and healthcare distribution company HealthOne.
The agreement will see HealthOne deliver tailored solutions in order to enhance Bubs brand presence across the healthcare channel.
This complements last month's distribution deal with Brilite Nutritionals which is expected to result in its products being sold through over 2,000 mother and baby stores across China.
