3 beaten-up shares to watch closely this reporting season

Here's why you should watch Sirtex Medical Limited (ASX:SRX), Retail Food Group Limited (ASX:RFG), and Vocus Group Ltd (ASX:VOC).

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We're coming into August – reporting season – where most companies in the S&P/ASX200 (INDEXASX: ^AXJO) (ASX: XJO) release their annual reports.

Reports are one of the best ways to get updates on a company's strategy, and here are three companies whose reports I think could be worth looking at closely:

Sirtex Medical Limited (ASX: SRX)

Sirtex shares have been pummelled this year after the firing of the former CEO and growth that was well below expectations. With a new CEO in place and a class action ongoing against the company, investors will want to look for three things:

  • To see if dose sales growth has picked up again and look for evidence this growth might be sustainable
  • Read management comments to understand the new CEO's strategy

Retail Food Group Limited (ASX: RFG)

Retail Food Group is one of the most heavily short-sold companies in Australia right now, for reasons which I outline here. Investors will want to check the company's performance on metrics that are encouraging the short sellers:

  • Check sales growth at franchises, as well as the number of franchises currently for sale/ the amount of franchise turnover in the year
  • Check if international expansion is proceeding as planned (this being one of the primary growth opportunities)
  • Watch for management comments around franchisee profitability, and also check if synergies from recent acquisitions are being realised (this is a primary source of profit growth)

Vocus Group Ltd (ASX: VOC)

Lastly, Vocus' share price is unlikely to move much as it is effectively pinned in place by multiple indicative takeover bids at $3.50 a share. Shareholders will want to check a few things:

  • That the company meets its revenue and profit guidance, after two downgrades this year
  • That the company is on track to unlock expected synergies from recent acquisitions
  • Make sure Vocus' ability to repay its significant debt doesn't decrease

These things will prove key to either ensuring that a bid goes ahead, or, will show that the company is worth more than $3.50 and is thus undervalued today.

Motley Fool contributor Sean O'Neill owns shares of Retail Food Group Limited, Sirtex Medical Limited, and Vocus Communications Limited. The Motley Fool Australia owns shares of Retail Food Group Limited and Vocus Communications Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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