Although in late afternoon trade the iSelect Ltd (ASX: ISU) share price is in the red, in morning trade it reached a new 52-week high of $2.26.
This brought the year-to-date return for the comparison website operator to almost 20%.
Why have its shares performed so well?
After a weak FY 2016, the company looks set to return to form in FY 2017.
Earlier this year management advised that the company is on course to grow full-year earnings before interest and tax by between 27% and 45% this year.
This return to form and its expansion into other verticals appear to have caught the eye of brokers. Both Bell Potter and Credit Suisse have named iSelect as a share to buy in recent weeks.
You can read all about Bell Potter's recommendation here, and details regarding Credit Suisse's note can be found here.