The BOD Australia Ltd (ASX: BDA) share price has been a big mover during trade today.
In afternoon trade the skin care and health care products company's shares are up over 8% to 19.5 cents.
What happened?
This morning BOD announced that it has signed a distribution agreement with the Ritchie's Supa IGA and IGA group of stores.
Ritchies is part of the IGA group and operates 72 Supa IGA and IGA stores in Victoria, New South Wales, and Queensland.
According to the release, Ritchie's will sell a number of BOD's products including natural medicines Pinpoint and Flexofytol, as well as its Pommade Divine natural skincare balm, in selected stores from next month.
Whilst it is early days, management is hopeful the collaboration could lead to the wider IGA network opening up.
BOD's shares have now gained almost 15% in the last five trading sessions.