The Big Un Ltd (ASX: BIG) share price has been a big mover once again.
In afternoon trade the technology company's shares are up 6% to 84 cents. This latest gain extends its year-to-date return to over 265%.
What happened?
Today's gain comes following an announcement that the company plans to acquire the hospitality vertical from The Intermedia Group.
Management expects the acquisition to provide the company with advertising revenue of $6 million per annum thanks to its direct relationship with over 65,000 Australian businesses.
These businesses includes the likes of Mantra Group Ltd (ASX: MTR), Diageo, Hilton, and Marriott.
BIG intends to monetise the acquisition further through the sale of video subscription to the Hospitality B2B customer base and other hospitality-related, value added products and services.
For those that are unfamiliar with the company, here's an explanation why the company's shares have rallied so strongly this year.
