In afternoon trade the Harvey Norman Holdings Limited (ASX: HVN) share price is down almost 3% to $3.78.
This latest decline means the electronics retailer's shares are down approximately 26% year-to-date.
Concerns over the imminent arrival of retail behemoth Amazon in Australia have largely been behind Harvey Norman's share price decline.
Industry peer and arch rival JB Hi-Fi Limited (ASX: JBH) is also nursing a sizeable decline this year. Its shares are down close to 19% in 2017.
A research note out of Citi in May revealed that its analysts have cut their long-term earnings growth estimates for JB Hi-Fi and Harvey Norman by 40% and 30%, respectively.
This is largely down to Citi's view that the retailers will have to slash prices in order to compete with Amazon.
Still, it is worth noting that Amazon has yet to formally announce when it plans to enter the Australian retail market.