Is the Super Retail Group Ltd share price in the buy zone after today's trading update?

The Super Retail Group Ltd (ASX:SUL) share price has edged higher in morning trade. Should you snap up shares after its positive update?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price will be one to watch today after the retailer released a trading update at the Macquarie Australia Conference.

According to the release the company's performance has remained strong in the last three months, leading to management reiterating its annual earnings before interest and tax (EBIT) growth guidance of between 16% and 18%.

An impressive performance from its key Sports and Auto segments has been the key catalyst for this growth.

The two segments contribute approximately 44% and 46%, respectively, of total company EBIT, so their performance has an enormous impact on the company's overall performance.

Pleasingly for the 43 weeks to 29 April 2017 they have delivered sales growth of 8% and 4.5%, with like-for-like sales growth increasing 4.5% and 3% respectively.

Should you invest?

I've been impressed with Super Retail's performance over the last 12 months and can't say I'm surprised to see its shares climb higher today.

Whilst its shares look to be good value at under 15x trailing earnings and providing a trailing fully franked 4.5% dividend, I do have concerns over its future growth.

I feel that Super Retail is one of a number of retailers which lacks an all-important economic moat to protect itself against the potential arrival of Amazon in Australia.

So for this reason I would suggest investors approach it with caution. Investors looking for exposure to the retail sector may want to consider Noni B Limited (ASX: NBL) and Premier Investments Limited (ASX: PMV) instead.

I believe these two companies are less likely to be impacted by Amazon's arrival due to their target demographics and strong brands.

The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of Amazon, Premier Investments Limited, and Super Retail Group Limited. Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »