Thankfully for its long-suffering shareholders, the iSentia Group Ltd (ASX: ISD) share price has been climbing higher during morning trade.
At one stage its shares were up 9% before dropping back a touch. At the time of writing they are up 6.5% to $1.55.
What happened?
This morning the media monitoring company released its presentation for the Macquarie Group Ltd (ASX: MQG) Australia 2017 conference.
Although the presentation didn't reveal a great deal, the lack of further bad news relating to its embattled content marketing business appears to have pleased the market.
For the full-year management confirmed that revenue is in line with the consensus estimate of $162 million. Furthermore, full-year underlying EBITDA is expected to be in line with consensus estimate of $44 million.
Should you invest?
I'm a huge fan of its media monitoring platform. I believe it is head and shoulders above the competition and a highly important tool in this day and age.
Proof of this can be seen in recent customer wins that include companies such as Netflix, Samsung, Sony, and H&M.
But until its content marketing business stops acting as a drag on its overall performance, I'll be keeping clear of the company. Today's presentation could be a sign that it has stopped the rot, but I would prefer to be cautious and wait for its full-year results before jumping in.
Until then fellow tech shares Altium Limited (ASX: ALU) and XERO FPO NZX (ASX: XRO) might be better options for investors.
