Forget the Westpac Banking Corp dividend and buy these dividend shares

I believe the current Westpac Banking Corp (ASX:WBC) share price has more downside risk than upside potential. For this reason I think investors should look at these dividend shares instead…

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As much as I would love to invest in Australia's oldest bank, I believe the current Westpac Banking Corp (ASX: WBC) share price puts its shares in the overvalued bracket of the market.

Whilst I wouldn't necessarily be in a rush to sell Westpac shares, I wouldn't want to start an investment right now as I feel there is far more downside risk than upside potential.

So instead of investing in Westpac for its market-beating dividend, I would suggest investors look at these three shares:

ASX Ltd (ASX: ASX)

As the operator of the Australian stock exchange ASX Ltd enjoys a near-monopoly status in the provision of securities exchange services. Because of this I believe it is in a strong position to grow its bottom line at a solid rate for the foreseeable future. This should allow the company to continue growing its fully-franked dividend which currently provides a trailing 4.1% yield.

InvoCare Limited (ASX: IVC)

Whilst its trailing fully franked 3.1% dividend may not be the biggest yield on the market, with over a decade of successive dividend increases behind it, I believe this funeral operator is a great option for income investors willing to make a buy and hold investment. As the market-leader in Australia I feel InvoCare is positioned perfectly to profit from Australia's growing and ageing population.

Sigma Pharmaceutical Limited (ASX: SIP)

The company behind pharmacy chain brands such as Amcal, Chemist King, and Guardian recently reported a 13% jump in full-year underlying net profit after tax. As well as this it declared a 3 cents per share final dividend, bringing its full-year payout to 5.5 cents. At the current share price this equates to a fully franked 4.3% dividend. The good news is that I think this dividend has even more room to grow in the next few years thanks partly to the progress it is making in China.

Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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