Why the Myer Holdings Ltd share price went gangbusters today

The Myer share price soared 18% for the day

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The Myer Holdings Ltd (ASX: MYR) share price skyrocketed today with the vast majority of that gain coming after 3:00pm Sydney time.

The MYR share price had closed at $1.065 on Friday, just 8 cents above its 52-week low of 98.5 cents. However, the shares ended the day at $1.26, marking an 18.3% gain for the day.

Source: Google Finance

Although Myer itself didn't release any news that would explain the sudden surge in its share price, The Australian Financial Review's Street Talk column released a report suggesting that Solomon Lew may have been behind a large purchase of stock, thus pushing up the share price.

Lew is the Chairman and non-executive director of Premier Investments Limited (ASX: PMV) which owns brands such as Smiggle, Peter Alexander and Just Jeans, as well as Jay Jays, Portmans, Jacqui E and Dotti. Premier Investments also owns a large stake in electrical consumer products manufacturer Breville Group Ltd (ASX: BRG).

In total, almost 26 million Myer shares changed hands today with a value just over $30 million. According to Street Talk, Lew's trade was done at $1.15 per share which was a slight premium to the then-market price. It also speculated that, should Lew secure a 10% foothold in the business, he could well make a larger move for the business, hence why the shares rallied so hard before the end of the session.

Motley Fool contributor Ryan Newman has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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