3 ASX retail shares that could give your portfolio a HUGE lift

Forget Woolworths Limited (ASX:WOW) to invest in Baby Bunting Group Ltd (ASX:BBN) and two other retail shares. Here's why…

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I believe the retail industry is one of the trickiest areas of the market to invest in. The ever-changing preferences of consumers and the threat of international competition means today's retail star can become tomorrow's retail flop at the drop of a hat.

You only need to look at the fortunes of Woolworths Limited (ASX: WOW) and Reject Shop Ltd (ASX: TRS) to see this. The shares of both companies have been punished in the last few years as a new entrant to the market caused margins to shrink and profits to drop.

Whilst these two retailers may one day find their feet and be investable again, for now I feel they are best avoided.

But three retailers which are at the top of their game and could be a great investment today are as follows:

Baby Bunting Group Ltd (ASX: BBN)

This baby products retailer has had a stunning FY 2016 culminating in a 55.8% jump in net profit after tax. The good news is that I expect that FY 2017 could be equally strong. At its annual general meeting in November the company reported a 10% lift in comparable store sales for the first four months of the new financial year. Whilst its shares may be changing hands at a lofty 33x trailing earnings, I believe its growth potential justifies the premium.

MotorCycle Holdings Ltd (ASX: MTO)

MotorCycle Holdings owns and operates the largest motorcycle dealership network in Australia. Thanks partly to a solid rise in motorcycle rider numbers, the company smashed its prospectus forecasts in FY 2016 when it delivered annual net profit after tax growth of 74%. If motorcycle ridership continues to rise as management expects, then MotorCycle Holdings could prove to be a great investment.

Premier Investments Limited (ASX: PMV)

The owner and operator of brands including Just Jeans, Dotti, Peter Alexander, Portmans, and Smiggle has grown its bottom line by an average of 15% per annum over the last five years. Playing a key role in this growth has been the Smiggle and Peter Alexander brands. With the Smiggle brand growing its network internationally at an explosive rate, I expect its strong bottom line growth to continue for a number of years to come.

Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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