Myer Holdings Ltd sees improving sales but a major danger lurks

Myer Holdings Ltd (ASX:MYR) warns of unseasonable warm weather and adverse effects of election campaign

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Department store operator Myer Holdings Ltd (ASX: MYR) has today reported a 2.1% increase in sales for the March 2016 quarter, with same-store-sales up 3.4%.

The company also says year-to-date sales are up 1.9% to $2,470.3 million – up 3.3% on a comparable store basis (which excludes new or closed stores).

Myer CEO Richard Umbers said, "These results build on our first half performance. We believe they further demonstrate that New Myer is moving in the right direction and that our customers are responding well to the New Myer strategy."

However, the company also says that there are dark clouds hovering. Unseasonably warm weather has contributed to subdued sales of winter product, and the 2016 Federal election campaign occurs during a key trading period. Outdoor adventure wear retailer Kathmandu Holdings Ltd (ASX: KMD) could also face a slump in sales if the unseasonal warm weather continues.

Myer anticipates a negative impact on consumer sentiment during this period – but says it is hard to quantify. The retailer is still forecasting net profit for the 2016 financial year (FY16) to be between $66 and $72 million (excluding $20-$30 million of pre-tax implementation costs of New Myer).

Myer reported an underlying net profit of $77.5 million in FY15, down 21.3% on the prior year, and FY1 is expected to be lower again.

The company may be running as hard as it can to improve sales and cut costs, but the trend suggests department stores are in structural decline and the writing is on the wall. If it's not already clear, then results in the US might be an even clearer indicator.

Global retailing giant Amazon is slowly grinding US department store retailers into the dust. Macy's, JC Penny, Target, Kohl's, Nordstrom and even Walmart are being hit by Amazon's move into selling almost anything online.

Amazon currently only sells books in its online Australian store, but the retailer could bring its US model here – which would be a massive threat to existing department store retailers Myer and David Jones.

Foolish takeaway

Myers' share price might look cheap at $1.12, having fallen 70% over the past decade, but they could still fall 100% from here.

Look out below.

Motley Fool writer/analyst Mike King doesn't own shares in any companies mentioned. You can follow Mike on Twitter @TMFKinga The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »