Shares of oOh!Media Ltd (ASX: OML) have rocketed 7.3% higher today to $4.72, putting them just over 4% beneath their current all-time high of $4.93.
Having returned to the ASX in December 2014 (it was previously listed in 2004 under the name Outdoor Media Association), oOh!Media has thus far generated significant profits for investors as one of Australia's leading out-of-home advertising businesses.
Revenue has grown strongly, as have earnings, with the company quickly replacing its static advertising spaces with new digital signs and billboards. These should allow the company to improve margins over time, whilst also expanding the company's pool of potential customers.
These factors are likely part of the reason why Credit Suisse has initiated guidance on the business with an "Outperform" rating and a price target of $4.95. That doesn't leave a huge amount of room between its current share price and the target, but it shows that oOh!Media is building its fanbase.
Indeed, the shares could climb well beyond that target if the business can exceed its own revenue and earnings guidance, and if it can continue to grow its portfolio of digital advertising spaces. The shares aren't necessarily cheap right now, but further growth could be in store for long-term investors.
Of course, that's not to say it would be a risk-free investment. oOh!Media faces competition, including from APN Outdoor Group Ltd (ASX: APO) (whose shares have also risen 5.5% today), while a potential downturn in the economy could have an impact on the advertising market as well. That's something investors should certainly keep in mind.
