Why the 1-Page Ltd share price was crushed 15% today

Shares of 1-Page Ltd (ASX:1PG) have plunged 64% in the last six months or so.

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It's been a rough six months for shareholders of 1-Page Ltd (ASX: 1PG).

After watching their shares soar as much as 2,745% to a high of $5.69, the shares have since retreated 64.3%. They're down 15.4% today alone at $2.03.

Although the company hasn't released any new information today which could explain the sharp fall, it's possible that the falls could be linked to an investor presentation issued yesterday after the market opened.

1-Page, which is a Silicon Valley-based company that provides cloud-based human resources from a software-as-a-service (SaaS) platform, said it would ramp up its spending during 2016 compared to 2015, lifting cash burn from roughly US$1.3 million a month to around US$2 million a month. Most of this (45% to 50%) will focus on sales and marketing, with 35% to 40% on research and development and the remainder on infrastructure to support the business.

As a growing technology business, it's necessary to spend cash quickly in order to build its strength and competitive position in the market. It appears to be doing a good job so far of building (and retaining) its client base, while revenues and cash flows are improving (albeit off a very low base).

In saying that however, 1-Page is still a very expensive business based on any traditional measures. It had a US$48.9 million cash balance as the end of the most recent quarter (thanks to a $50 million capital raising), so it has money to last for a while yet, but it appears investors are still exercising caution.

It's difficult to blame them. While I think 1-Page could have a bright future (I do own a small parcel of shares in the business), it is still speculative in nature and until it can build its revenues and operating cash flows, it remains a risky prospect.

Still, 1-Page could be worth a closer look for investors with a higher tolerance for risk, particularly if its shares do fall any further in price. Otherwise, investors could also look at online classifieds platform SEEK Limited (ASX: SEK), which is far more established, with less volatile shares.

Motley Fool contributor Ryan Newman owns shares of 1-Page Ltd. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. You can follow Ryan on Twitter @ASXvalueinvest. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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